Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”

Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.

Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.

Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC 7 news.

Speaking Topics:

  • Stop The Imposter Monster: Short-Form Video Mastery
  • Measure What Matters: Why The Number of Followers Don’t Matter & What’s Actually Important to Measure
  • Localize this: The Importance of Local Content for Franchise Owners
  • The Great Debate: How Social Media Does & Doesn’t Lead to Immediate ROI
  • 7 CTAS You’re Forgetting to Use On Social to Increase Engagement
  • 5 Steps To Attract More Quality Leads Using Social Media

Question Suggestions For Podcast Hosts: 

  • What are 3 tangible things business owners can do today to move the needle on their social media efforts?
  • What *should* business owners be measuring when it comes to social media efforts?
  • How is social media a relationship building tool?
  • How does a business inject personality into their posts?
  • What’s the difference between CTAs internally vs. externally?
  • How do you best advise solopreneurs to straddle the line between their personal and professional life?
  • What do you recommend for business owners who are already receiving help from the corporate office for their social media?
Book A Call To Connect With Karlyn