by Karlyn Ankrom | Sep 19, 2023 | business strategy, Need to Know, Oh Snap! News, Social Media
The other day I was flicking through IG stories when an ad for a craft market came up. Ooh! Who doesn’t love a craft market? But unfortunately the ad – though very pretty – was majorly elusive when it came to details. It listed the name of the venue that the craft...
by Karlyn Ankrom | Sep 13, 2023 | Need to Know, Oh Snap! News, Social Media, Social Media Engagement
The other night I was noshing on nachos and catching up on Only Murders in the Building when I got a weird email from Facebook. 417392 is your Facebook account recovery code, read the subject line. Ack! Anyone who’s been on the socials for long enough has received an...
by Karlyn Ankrom | Sep 6, 2023 | Content Creation, Oh Snap! News, Social Media, Social Media Engagement
Gone are the days of the chronological feed. Now – with some exceptions, like newcomer Blue Sky – pretty much everything you see in your feed is governed by the whims of the algorithm. Basically, the more engagement your content gets, the more engagement your content...
by Karlyn Ankrom | Aug 29, 2023 | Oh Snap! News, Social Media, Social Media Strategy
Everyone loves an influencer. Who doesn’t want to watch attractive people dancing on the Santa Monica Pier or dubbing funny voices over their Italian greyhounds’ shenanigans? Some of these influencers have followers numbering in the millions, and have so much clout...
by Karlyn Ankrom | Aug 21, 2023 | Digital Marketing, Need to Know, Oh Snap! News, Social Media
It’s a big ol’ data-gathering world out there. You’ve probably heard the murmurings about TikTok’s wide-ranging app permissions, or the fact that Threads is presently unavailable in the EU due to its lax permissions. But these aren’t the only apps gathering...
by Karlyn Ankrom | Aug 17, 2023 | Content Creation, Digital Marketing, Oh Snap! News, Social Media
Running low on content creation ideas? I got you! One super-simple, often-overlooked way to build a fabulous content library while simultaneously driving engagement is to tap into the content bonanza that is user-generated content. Say what? For those not in the know,...
by Karlyn Ankrom | Aug 7, 2023 | business strategy, Connection, Digital Marketing, Entrepreneurship, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy
If you want your social media to work for you, you need to be talking to the right people. By that, I don’t mean schmoozing with Angel Investors at fundraisers. (Although, hey, I’m sure that doesn’t hurt.) I mean creating content expressly for your brand’s audience....
by Karlyn Ankrom | Jul 31, 2023 | Branding, business strategy, Connection, Oh Snap! News, Social Media, Social Media Strategy
Pop quiz: what’s a brand? Your brand isn’t just your logo or your preferred typeface. It’s the cumulative set of experiences people have with you. Over time, those experiences add up into brand expectations – what people know and want from you. (Which is why staying...
by Karlyn Ankrom | Jul 25, 2023 | Connection, Meta, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, Threads
Threads, Zuck’s answer to Twitter, has been around a couple of weeks now, and the consensus is that we’re digging it. With over 150 million active downloads, Threads now has a fifth of the active userbase of Twitter. And while engagement has dropped off a bit, it...
by Karlyn Ankrom | Jul 17, 2023 | Connection, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy
Big brand personalities mean big engagement. But while we all love a well-placed Wendy’s roast, there’s a fine line between being deliciously snarky and just plain mean. via GIPHY The thing that sparked this blog post was a recent Thread (Meta’s newly launched answer...
