by Karlyn Ankrom | Jun 30, 2026 | Authors
Eight years. Last year, I told you I felt like a baby deer trying to find its footing. Wobbly. Awkward. Unsure at every turn. Well. Update: the deer can walk now. (Mostly. Still trips over the occasional tree root. But we’re walking.) Year 8 wasn’t about...
by Karlyn Ankrom | Jun 19, 2026 | Social Media Engagement
For years, social media success seemed easy to define. Grow your follower count. Expand your reach. Build a bigger audience. Then, eventually, visibility would follow. That model made follower count feel like the clearest sign of authority. If someone had 10K, 50K, or...
by Karlyn Ankrom | Jun 12, 2026 | Content Creation
Information Is Everywhere. Perspective Is Rare. We are living in the most informed era in human history and somehow, the most indistinguishable one too. Every platform is stuffed to the gills with tips, frameworks, carousels, tutorials, templates, and “5 steps...
by Karlyn Ankrom | May 26, 2026 | Book Marketing, Branding, Content Creation
There is a certain comfort in credentials. Degrees, certifications, job titles, company names, letters after your name, the book you wrote, the keynote you delivered, the institution that trusted you, the clients who hired you, and the years you spent becoming...
by Karlyn Ankrom | May 21, 2026 | AI
Voice online has always mattered to me. Long before AI entered the conversation, one of the biggest complaints we heard from prospective clients at Oh Snap! Social was this: the other agency just didn’t get me. And honestly? That complaint was never really...
by Karlyn Ankrom | May 8, 2026 | Social Media
Wow. Just… wow. I’ve been attending Social Media Marketing World long enough to know what to expect: the hallway conversations that run way too long, the notebooks full of ideas that explode your brain by Day 2. But this year felt extra special — I had...
by Karlyn Ankrom | Apr 24, 2026 | Social Media
In social media marketing, consistency has emerged as one of the most misinterpreted concepts — especially for nonfiction authors and thought leaders who already have a body of work to stand on. Although experts are instructed to “post daily,” stay...
by Karlyn Ankrom | Apr 7, 2026 | business strategy
In a digital world shaped more and more by AI, automation, and content churned out at scale, people are craving something unmistakably human. You can feel it everywhere. Audiences are tired of being marketed at, tired of polished sameness, tired of content that says...
by Karlyn Ankrom | Mar 27, 2026 | Branding
The dreaded LinkedIn inbox…full of spammy messages, cold pitches and someone from college you haven’t talked to since, well, college. Even worse? When you accept a connection request and BAM! A sales pitch comes immediately. #NotCuteCold outreach is not failing...
by Karlyn Ankrom | Feb 23, 2026 | Authors, Branding, Instagram, Social Media, Social Media Strategy
Social behavior has changed, and so have algorithms. Longstanding accounts with large audiences no longer have the same traction based on size alone that they once did. On the other hand, the Instagram algorithm in 2026 is rewarding smaller accounts with greater...
