For Your Eyes Only: Defining Your Target Audience

For Your Eyes Only: Defining Your Target Audience

If you want your social media to work for you, you need to be talking to the right people. By that, I don’t mean schmoozing with Angel Investors at fundraisers. (Although, hey, I’m sure that doesn’t hurt.) I mean creating content expressly for your brand’s audience....
The Magic of Opinionated Content: Steering your Content Strategy from Bland to Bold!

The Magic of Opinionated Content: Steering your Content Strategy from Bland to Bold!

Raise your glasses, business owners! We’re not talking facts and features today – that’s so 2020! We’re taking a deep dive into the incredible world of opinionated content. Why? Because it’s the lifeblood of our social media era, the...
Pro or No? Should you switch your Facebook Profile to Professional Mode?

Pro or No? Should you switch your Facebook Profile to Professional Mode?

An oldie but a goodie, Facebook remains one of the top social media platforms, providing tons of opportunities to connect and engage with your audience (and extended family.) But if you run a professional Facebook Page for your business, you’ve probably found that...
STOP! Before you share that post, read this.

STOP! Before you share that post, read this.

It’s never been easier to share, bookmark, remix or highlight someone else’s content. In general, that’s a great thing, because elevating the content of people you love and admire is part of being a good online citizen. It’s also great for outbound engagement – yay!...