You Have A Reputation.

Let’s make sure it’s a good one.

A scrawled memo, from us to you:

The word on the street (and social media) is a conversation that matters to your customers—past, present, and future. While getting your social strategy systems in place might seem like one of those daunting heaps of work that warrant a nice cry, every bit of effort makes itself evident. Yes, more likes. More follows. But more than that, more connection with the people who make your business possible.

The data on Oh Snap! Social :

  • Professionalism : 110% 65% 65%
  • Fast Response Times : Eleventy-Hundred Percent 75% 75%
  • Creative Strategies : 1,001% 100% 100%
  • Caramel Macchiatos : with 2% milk 25% 25%

The dish on Karlyn Ankrom:

Karlyn Ankrom is the founder of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Ankrom developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, as she calls it, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsucking their social media” in just one hour per week.

Questions, concerns, and epic flashmob videos can all be sent to Karlyn:


Oh Snap! Social: Fan FireStarter Framework

If this is your first time stopping by, let me first say welcome, and introduce you to our Fan Firestarter Framework, our 5-step signature process that we use to catapult our clients’ social media platforms to the next level. We’ve laid out all the steps below, and once you read them, I promise you will understand them faster than you can say “Fan Firestarter Framework,” five times fast. Let’s check them out!

Phase 1 - Pulse Check

This is our first step in the Fan Firestarter Framework™ because we can’t be useful in finding solutions for your business if we don’t know its vitals. A pulse check allows us to pop the hood on your social media platforms to analyze where you are and where you’re going. It’s a less scary, non-IRS related term for audit.

Phase 2 - Strategy

Based on the information we’ve gathered during the Pulse Check, we will begin to develop a strategy for your brand. This development includes crafting your brand’s voice and tone or fine-tuning the one that exists, identifying your goals, and discussing your content mix to sum it all up. We take all of these things and present them to you in a beautiful, efficient package that’s easy to follow. No matter what size your company is, there is a strategy laid out for you that can be passed on to your team members, which will allow them to have a better understanding of what should happen next. It’s like a social media playbook that contains everything from community management guidelines, social media best practices and more. Everything you need to build a successful social media campaign with measurable results is there.

Phase 3 - Advance

This is the “doing” phase of the framework. In our experience, this phase is best for companies, associations, corporations who are looking for a team to serve an as extension of their digital marketing team.

If you’re a personal brand, solopreneur or multi-passionate entrepreneur we offer our Content in a Snap! service for you! Learn more about that here. 

Implementation: This is the fun part where we make sure your social media content is getting deployed properly, timely and with the right target audience always top of mind. This is where we roll up our sleeves and craft compelling social media content that turns lookie-loos into lifelong fans. During the implementation stage, we create the content for all of your social media platforms and set that work in motion. Consider it done and done!

Management: Now that we’ve implemented everything we’ve outlined in the strategy, the “doing” continues. What? Did you think we were going to use the “post and pray” method? Of course not! We don’t develop this kick-butt strategy, implement it, and then sit back to see what happens. It has to be maintained. This is where we dive headfirst (snorkel optional) into your social media channels by performing effective community management. Community management involves everything from interacting with comments and making sure we’re responding appropriately, to answering questions or processing requests promptly. Essentially, it’s keeping social media…social!

Analyze: Ah metrics! The numbers are always fun, aren’t they? After 30 days of strategy, implementation, and management, we drill down the mechanics of the metrics by measuring what matters as it relates to the plan crafted just for your brand. This keeps you from measuring things that well, don’t matter to your brand or align with your goals…I’m looking at you follower count. Often, social media awareness is not the final goal for our clients, and while building a community of engaged followers is helpful, what we’d like to see is how many of those followers turn into actual clients or consumers. We can determine this by measuring the traffic driven to your website or by how much money you’ve made on the product you’re selling, program your launching, or virtual workshop you’re filling. This is why having a good website is essential because it could make all the difference in measuring the effectiveness of your social media. The analytics always informs the strategy and allows you to make smart data-driven decisions for your business.

If you’re interested in learning more about how this framework works for your business, please book an Oh Snap! Connection call here.