by Karlyn Ankrom | Feb 8, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Need to Know, Optimization, sales, sales strategy, Social Media, Social Media Strategy, Technology, TikTok, Twitter
A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket. Think about every big...
by Karlyn Ankrom | Feb 2, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
by Karlyn Ankrom | Jan 24, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
We’re all about diversification at Oh Snap! (#girlboss). Woo multiple income streams! So if you’ve seen the Bonuses option pop up on your Instagram recently, we totally get the appeal of opting in and cashing out. Sounds great, right? Money for stuff you’re doing...
by Karlyn Ankrom | Jan 19, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
If you’ve tapped a link in someone’s bio recently, you’ve probably seen those bio landing pages that act as a middleman between bio and website. There are a few companies offering these “trees”, but the best-known is probably Linktree. Now look, I totally get the...
by Karlyn Ankrom | Mar 25, 2021 | Connection, Digital Marketing, Entrepreneurship, Marketing
The word “conversion” is everywhere on the interwebs these days. Everyone’s doing it – or trying to. Just in case you’re not quite sure what it actually means to convert a user (no, it doesn’t mean encouraging them to attend a Sunday sermon!), let’s take a quick look...
by Karlyn Ankrom | Mar 18, 2021 | Connection, Content Creation, Digital Marketing, Networking, Social Media Strategy, Twitter
In something I like to call the Social Clone Wars™, Clubhouse has a rival: Twitter Spaces. Twitter Spaces is the bird’s take on audio social, and it’s going to give Clubhouse a run for its money. Clubhouse was the first to market, sure, but Twitter has a massive,...
