by Karlyn Ankrom | Aug 7, 2023 | business strategy, Connection, Digital Marketing, Entrepreneurship, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy
If you want your social media to work for you, you need to be talking to the right people. By that, I don’t mean schmoozing with Angel Investors at fundraisers. (Although, hey, I’m sure that doesn’t hurt.) I mean creating content expressly for your brand’s audience....
by Karlyn Ankrom | Jul 31, 2023 | Branding, business strategy, Connection, Oh Snap! News, Social Media, Social Media Strategy
Pop quiz: what’s a brand? Your brand isn’t just your logo or your preferred typeface. It’s the cumulative set of experiences people have with you. Over time, those experiences add up into brand expectations – what people know and want from you. (Which is why staying...
by Karlyn Ankrom | Jul 25, 2023 | Connection, Meta, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, Threads
Threads, Zuck’s answer to Twitter, has been around a couple of weeks now, and the consensus is that we’re digging it. With over 150 million active downloads, Threads now has a fifth of the active userbase of Twitter. And while engagement has dropped off a bit, it...
by Karlyn Ankrom | Jul 17, 2023 | Connection, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy
Big brand personalities mean big engagement. But while we all love a well-placed Wendy’s roast, there’s a fine line between being deliciously snarky and just plain mean. via GIPHY The thing that sparked this blog post was a recent Thread (Meta’s newly launched answer...
by Karlyn Ankrom | Jul 10, 2023 | Connection, Facebook, Oh Snap! News, Social Media, Social Media Engagement, Twitter
Another day, another Twitter drama. As you know, I’ve eaten my bodyweight in popcorn watching the twists and turns of this season of Twitter.com – even the Succession writers couldn’t top this! Anyway, the latest out of Twitter HQ is that Lord Elon has drastically...
by Karlyn Ankrom | Jun 27, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
