Accept No Impostors: How To Protect Your Brand From Impersonators

Accept No Impostors: How To Protect Your Brand From Impersonators

Think what you will about it, but there’s no denying that the post-Musk Twitter is entertaining. If you were like me, you were glued to your feed last week during the blue-check fiasco. Not up to speed on it? Basically, the blue check changed from representing a...
It’s the most wonderful time of the year: ie, when we check those social stats

It’s the most wonderful time of the year: ie, when we check those social stats

We’re making a list, and we’re checking it twice…we’re gonna find out who’s been posting some spice. And by spice, we mean killer social media content.  Look, I know you’re busy thinking about pumpkin pie and caroling, but believe me when I say ‘tis the season to...
Too Shy to Make that Vid? Here’s How to Kick Imposter Syndrome to the Curb

Too Shy to Make that Vid? Here’s How to Kick Imposter Syndrome to the Curb

You know that a solid social media presence is key to your overall marketing strategy. You’ve mastered the pro pics, the snappy tweets and even some solid LinkedIn thought leadership pieces. But when it comes to video, you’re holding back. Friends, it’s time for some...
Ratio this: the Brand Equity and Social Media Equation

Ratio this: the Brand Equity and Social Media Equation

If I say “soda”, there are brands that immediately come to mind – the Cokes and Pepsis of the world. Those brands are huge, established ones with a ton of brand equity.  What’s brand equity? It’s basically the worth of your brand, rather than the goods or services...
Why Social Media Agency SOPs are a BFD

Why Social Media Agency SOPs are a BFD

You can have the best memory in the world, but there comes a time when you need to get the ins and outs of your business down on paper. Let’s hear it for Standard Operating Procedures (SOPs)! SOPs take all of that institutional knowledge you have in your head and put...
Go Directly to Jail: Social Media Missteps That Can Land You in Trouble

Go Directly to Jail: Social Media Missteps That Can Land You in Trouble

You log on to your social media…but nothing’s as it should be! You can’t post, your followers are gone, and maybe you’re staring down a posting suspension. Eeeeeeeek! Unfortunately, there are tons of things that can land you in social media jail – some legit, like...