Accept No Impostors: How To Protect Your Brand From Impersonators

Accept No Impostors: How To Protect Your Brand From Impersonators

Think what you will about it, but there’s no denying that the post-Musk Twitter is entertaining. If you were like me, you were glued to your feed last week during the blue-check fiasco. Not up to speed on it? Basically, the blue check changed from representing a...
It’s the most wonderful time of the year: ie, when we check those social stats

It’s the most wonderful time of the year: ie, when we check those social stats

We’re making a list, and we’re checking it twice…we’re gonna find out who’s been posting some spice. And by spice, we mean killer social media content.  Look, I know you’re busy thinking about pumpkin pie and caroling, but believe me when I say ‘tis the season to...
Opening that can of spam: How to handle junk comments on Instagram

Opening that can of spam: How to handle junk comments on Instagram

There are only three unavoidable things in life: death, taxes, and spam. I can’t help you much with the first two, but I can give you some pointers on the last one! If you’ve spent much time on social media (which let’s face it, if you’re reading this, you totally...
Girl, Uninterrupted: Instagram’s 60-Second Stories

Girl, Uninterrupted: Instagram’s 60-Second Stories

Tapping your way through a prolific Instagrammer’s stories can be like writing a message in Morse code. But thanks to a recently unveiled update, those segmented stories are a thing of the past. IG has been testing longer, uninterrupted stories for the past year, and...
Too Shy to Make that Vid? Here’s How to Kick Imposter Syndrome to the Curb

Too Shy to Make that Vid? Here’s How to Kick Imposter Syndrome to the Curb

You know that a solid social media presence is key to your overall marketing strategy. You’ve mastered the pro pics, the snappy tweets and even some solid LinkedIn thought leadership pieces. But when it comes to video, you’re holding back. Friends, it’s time for some...
Ratio this: the Brand Equity and Social Media Equation

Ratio this: the Brand Equity and Social Media Equation

If I say “soda”, there are brands that immediately come to mind – the Cokes and Pepsis of the world. Those brands are huge, established ones with a ton of brand equity.  What’s brand equity? It’s basically the worth of your brand, rather than the goods or services...