What if some of the book marketing advice authors have been hearing for years is simply wrong?

In this episode of Book Marketing Mentors, Susan Friedmann talks with award-winning author, publishing strategist, and Publish Your Purpose founder Jenn Grace about what authors really need to know about selling books today. Drawing on fresh research and survey data from hundreds of authors, Jenn challenges common assumptions about book sales and explores which marketing strategies are actually worth an author’s time, energy, and resources.

Jenn also introduces her ASPEN Method, a practical framework for building a book marketing strategy around your goals, strengths, audience, and resources. From the power of speaking engagements and live events to why paid advertising isn’t always the answer, this conversation offers authors a more focused and personalized approach to marketing their books.