by Karlyn Ankrom | May 8, 2026 | Social Media
Wow. Just… wow. I’ve been attending Social Media Marketing World long enough to know what to expect: the hallway conversations that run way too long, the notebooks full of ideas that explode your brain by Day 2. But this year felt extra special — I had...
by Karlyn Ankrom | Apr 24, 2026 | Social Media
In social media marketing, consistency has emerged as one of the most misinterpreted concepts — especially for nonfiction authors and thought leaders who already have a body of work to stand on. Although experts are instructed to “post daily,” stay...
by Karlyn Ankrom | Feb 23, 2026 | Authors, Branding, Instagram, Social Media, Social Media Strategy
Social behavior has changed, and so have algorithms. Longstanding accounts with large audiences no longer have the same traction based on size alone that they once did. On the other hand, the Instagram algorithm in 2026 is rewarding smaller accounts with greater...
by Karlyn Ankrom | Sep 12, 2025 | Authors, Content Creation, For Thought Leaders, Social Media, Social Media Strategy
If your book is the long-form house for your thought leadership, social is the street conversation that keeps your ideas alive long after launch day. And yes, this concept is nothing new. You’ve probably seen versions of “one-liner → storyline” before: scriptwriters...
by Karlyn Ankrom | Jul 25, 2025 | Branding, Social Media, Social Media Strategy
How to Audit Your Online Presence Before It Costs You Clients, Credibility, or Confidence You’re showing up (kind of). You’ve posted here and there. Maybe even hired someone to “do your social media.” But the question keeps lingering in the back of your mind… Is...
by Karlyn Ankrom | Jul 10, 2025 | Connection, Content Creation, Social Media, Social Media Engagement, Social Media Strategy
Summer is here, and with it comes a unique mix of aspiration and exhaustion. For many authors, consultants, and thought leaders, the sunny season brings more than poolside dreams. It means travel for speaking engagements, juggling client demands, family obligations,...
