by Karlyn Ankrom | Jun 19, 2026 | Social Media Engagement
For years, social media success seemed easy to define. Grow your follower count. Expand your reach. Build a bigger audience. Then, eventually, visibility would follow. That model made follower count feel like the clearest sign of authority. If someone had 10K, 50K, or...
by Karlyn Ankrom | Jul 10, 2025 | Connection, Content Creation, Social Media, Social Media Engagement, Social Media Strategy
Summer is here, and with it comes a unique mix of aspiration and exhaustion. For many authors, consultants, and thought leaders, the sunny season brings more than poolside dreams. It means travel for speaking engagements, juggling client demands, family obligations,...
by Karlyn Ankrom | Apr 8, 2024 | Connection, Networking, Social Media Engagement, Social Media Strategy
Imagine this: Sheryl Sandberg, before she became a Silicon Valley staple leading Facebook operations, connecting the dots of her career with masterful networking. And then there’s Sara Blakely, turning her revolutionary idea for Spanx into a household name, not...
by Karlyn Ankrom | Sep 13, 2023 | Need to Know, Oh Snap! News, Social Media, Social Media Engagement
The other night I was noshing on nachos and catching up on Only Murders in the Building when I got a weird email from Facebook. 417392 is your Facebook account recovery code, read the subject line. Ack! Anyone who’s been on the socials for long enough has received an...
by Karlyn Ankrom | Sep 6, 2023 | Content Creation, Oh Snap! News, Social Media, Social Media Engagement
Gone are the days of the chronological feed. Now – with some exceptions, like newcomer Blue Sky – pretty much everything you see in your feed is governed by the whims of the algorithm. Basically, the more engagement your content gets, the more engagement your content...
by Karlyn Ankrom | Jul 25, 2023 | Connection, Meta, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, Threads
Threads, Zuck’s answer to Twitter, has been around a couple of weeks now, and the consensus is that we’re digging it. With over 150 million active downloads, Threads now has a fifth of the active userbase of Twitter. And while engagement has dropped off a bit, it...
