by Karlyn Ankrom | Nov 3, 2022 | Branding, Digital Marketing, Entrepreneurship, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Twitter
Welp, it finally happened. Elon Musk’s Twitter purchase has been greenlit, and as of October 28, 2022, the billionaire now owns the massive social media network. Whatever your opinions about Musk, one thing’s for sure: there’s gonna be a *ton* of change to the...
by Karlyn Ankrom | Oct 25, 2022 | Branding, Digital Marketing, Entrepreneurship, Instagram, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy
There are only three unavoidable things in life: death, taxes, and spam. I can’t help you much with the first two, but I can give you some pointers on the last one! If you’ve spent much time on social media (which let’s face it, if you’re reading this, you totally...
by Karlyn Ankrom | Oct 20, 2022 | Branding, Digital Marketing, Entrepreneurship, Instagram, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy
Tapping your way through a prolific Instagrammer’s stories can be like writing a message in Morse code. But thanks to a recently unveiled update, those segmented stories are a thing of the past. IG has been testing longer, uninterrupted stories for the past year, and...
by Karlyn Ankrom | Oct 11, 2022 | Branding, Digital Marketing, Entrepreneurship, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
So. Many. Messages. Inbox fatigue is totally a thing. Because let’s face it: the emails and messages never stop. Unsurprisingly, when Gmail introduced tabs, a sigh of relief was heard worldwide. Similar sounds arose when Facebook and Instagram started filtering out...
by Karlyn Ankrom | Oct 6, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You know that a solid social media presence is key to your overall marketing strategy. You’ve mastered the pro pics, the snappy tweets and even some solid LinkedIn thought leadership pieces. But when it comes to video, you’re holding back. Friends, it’s time for some...
by Karlyn Ankrom | Sep 27, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
If I say “soda”, there are brands that immediately come to mind – the Cokes and Pepsis of the world. Those brands are huge, established ones with a ton of brand equity. What’s brand equity? It’s basically the worth of your brand, rather than the goods or services...
