Stats on Stats on Stats: Tracking Social Media Referral Traffic

Stats on Stats on Stats: Tracking Social Media Referral Traffic

You’ve heard me banging on about connecting the digital dots before. By this point you probably think I’m some kind of connect-the-dots fiend (okay, so it’s true.) But trust me when I say it matters. Social media isn’t just an all-singing, all-dancing extravaganza in...
Instagram Walking It Back: Here’s What To Know About The Latest Platform Updates

Instagram Walking It Back: Here’s What To Know About The Latest Platform Updates

You put the updates in, you take the updates out, you put the updates in and you shake them all about… If you’re wondering why Instagram is doing the hokey pokey with us, it’s because there’s been a ton of user backlash against their most recent updates. Those updates...
Caption This: Making Your Video Content Accessible

Caption This: Making Your Video Content Accessible

If you’re scrolling on the train, late at night, or even just in your downtime, odds are you have your sound dialed all the way down. Hey: we get it. No one wants audio blasting them in the face when they’re just trying to check the Gram. (You can only hear that Oh no...
Boost Your Engagement By Hopping on the National Day Bandwagon

Boost Your Engagement By Hopping on the National Day Bandwagon

We all love a good themed party. But the way holidays are set up means there are massive celebratory dry stretches throughout the year. (Boo!) No wonder we the people have taken things into their own hands by creating a ton of fun, festive National Days to get us...