Aesthetics vs Quality Content: What Matters More?

Aesthetics vs Quality Content: What Matters More?

by | Jun 27, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter

He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
Follower vs Following Ratios: Do they Matter?

Follower vs Following Ratios: Do they Matter?

by | Jun 20, 2023 | Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter

If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...
STOP! Before you share that post, read this.

STOP! Before you share that post, read this.

by | May 31, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Networking, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, Twitter

It’s never been easier to share, bookmark, remix or highlight someone else’s content. In general, that’s a great thing, because elevating the content of people you love and admire is part of being a good online citizen. It’s also great for outbound engagement – yay!...
Twitter Me This: What’s Going on With Twitter Ads?

Twitter Me This: What’s Going on With Twitter Ads?

by | May 24, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy, Twitter

Wow, Twitter. You’ve always been famous for your drama, but these days you’ve got more going on than an episode of Succession. Since Elon took over the site, Twitter has been through a ton of changes (we reviewed a few here).  But one recent big one that hasn’t got as...
All the Burning Questions: How to make yourself accessible with a regular AMA

All the Burning Questions: How to make yourself accessible with a regular AMA

by | May 18, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy, TikTok, Twitter

AMA isn’t just a music award. Online obsessives will know that it also (and probably more importantly) stands for “Ask Me Anything.” Basically an AMA is where thought leaders, bigwigs and famous people open up to questions from the general public, and candidly share...