Aesthetics vs Quality Content: What Matters More?

Aesthetics vs Quality Content: What Matters More?

He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
Follower vs Following Ratios: Do they Matter?

Follower vs Following Ratios: Do they Matter?

If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...
All the Burning Questions: How to make yourself accessible with a regular AMA

All the Burning Questions: How to make yourself accessible with a regular AMA

AMA isn’t just a music award. Online obsessives will know that it also (and probably more importantly) stands for “Ask Me Anything.” Basically an AMA is where thought leaders, bigwigs and famous people open up to questions from the general public, and candidly share...
Sliding into your Feed: How to Make a Killer Social Media Slideshow

Sliding into your Feed: How to Make a Killer Social Media Slideshow

We’re all drowning in data and hot takes. It’s super easy to skim past content – even content from people and brands we genuinely like. One of my fave ways to stop the scroll? Slideshows! Slideshows (sometimes called “carousels”) are a multi-slide post format used on...
Rewind, Play it Forward: Great ideas for repurposing your content

Rewind, Play it Forward: Great ideas for repurposing your content

I’m a sucker for an Always Sunny rerun. And so are the studio execs – that’s because it’s way cheaper to play a rerun than it is to air new material. The same applies to your social media. Don’t just use it once and put it away for good. You’ve put all that time and...