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5 Mistakes Authors Make When Promoting Their Book Online

5 Mistakes Authors Make When Promoting Their Book Online

by Karlyn Ankrom | Aug 13, 2026 | Content Creation

You did the hard part. You wrote the book. You took years of ideas, experience, lessons, and expertise and turned them into something real. You hit publish, shared the announcement, posted the launch photos, maybe even refreshed your Amazon page more times than you’d...
Why Your Content Needs a Point of View to Build Authority

Why Your Content Needs a Point of View to Build Authority

by Karlyn Ankrom | Jun 12, 2026 | Content Creation

Information Is Everywhere. Perspective Is Rare. We are living in the most informed era in human history and somehow, the most indistinguishable one too. Every platform is stuffed to the gills with tips, frameworks, carousels, tutorials, templates, and “5 steps...
Are You Using Your Credentials as a Crutch or a Catalyst?

Are You Using Your Credentials as a Crutch or a Catalyst?

by Karlyn Ankrom | May 26, 2026 | Book Marketing, Branding, Content Creation

There is a certain comfort in credentials. Degrees, certifications, job titles, company names, letters after your name, the book you wrote, the keynote you delivered, the institution that trusted you, the clients who hired you, and the years you spent becoming...
One-Page, One-Line, One-Story Content Repurposing System for Authors

One-Page, One-Line, One-Story Content Repurposing System for Authors

by Karlyn Ankrom | Sep 12, 2025 | Authors, Content Creation, For Thought Leaders, Social Media, Social Media Strategy

If your book is the long-form house for your thought leadership, social is the street conversation that keeps your ideas alive long after launch day. And yes, this concept is nothing new. You’ve probably seen versions of “one-liner → storyline” before: scriptwriters...
What to Post This Summer When You’re Tired, Busy, or Traveling

What to Post This Summer When You’re Tired, Busy, or Traveling

by Karlyn Ankrom | Jul 10, 2025 | Connection, Content Creation, Social Media, Social Media Engagement, Social Media Strategy

Summer is here, and with it comes a unique mix of aspiration and exhaustion. For many authors, consultants, and thought leaders, the sunny season brings more than poolside dreams. It means travel for speaking engagements, juggling client demands, family obligations,...
How to Turn Your Presentation or Keynote Into 30 Days of Content (A Speaker’s Guide)

How to Turn Your Presentation or Keynote Into 30 Days of Content (A Speaker’s Guide)

by Karlyn Ankrom | May 22, 2025 | Content Creation, For Thought Leaders

You didn’t pour hours into your signature talk just to let it live (and die) on stage. Sure, you rinse and repurpose that same keynote from city to city, adjusting for new audiences and venues. But between the applause and travel days, your talk deserves to keep...
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