Ripple Me This: The Truth About Going Viral

Ripple Me This: The Truth About Going Viral

There’s a saying in Hollywood that if you made all the films you said no to and rejected all the films you said yes to, you’d still have the same number of blockbusters under your belt. That’s because while it seems like there’s a formula to creating a winner, no one...
Tik, Tik, Boom! Why Your Brand Should Be On TikTok

Tik, Tik, Boom! Why Your Brand Should Be On TikTok

I’m a big proponent about finding the one or two social media platforms that work for you and focusing your efforts there. But social media is a fast-moving environment, and doubling down your efforts on the same platforms year in, year out, can mean you’re missing an...
Let’s Get Outta Here: Driving Traffic From Social Media To Your Website

Let’s Get Outta Here: Driving Traffic From Social Media To Your Website

If you’ve been following me for a while, you know I’m all about using social media to drive leads. You don’t want to spend all that time building your social media presence just for those likes and views to exist in an Instagram vacuum. You want to drive people off...