by Karlyn Ankrom | Nov 27, 2023 | Digital Marketing, Marketing, sales, sales strategy, Social Media, Technology
They’ve been around since the 90s (seriously), but QR codes only made their way into the wider public consciousness in the pandemic days when we were all afraid to touch anything. (Remember bringing the mail in with salad tongs? I do.) And now it looks like these...
by Karlyn Ankrom | Oct 19, 2023 | Branding, Connection, Entrepreneurship, Need to Know, Technology, Video
Since 2020, basically all of my meetings have been done through Zoom. I won’t lie: as a curious person, it’s been a fascinating way to visit other people’s homes. But obviously, you don’t always want the world being able to peek into your office, especially if that...
by Karlyn Ankrom | Feb 8, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Need to Know, Optimization, sales, sales strategy, Social Media, Social Media Strategy, Technology, TikTok, Twitter
A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket. Think about every big...
by Karlyn Ankrom | Feb 2, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
by Karlyn Ankrom | Jan 24, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
We’re all about diversification at Oh Snap! (#girlboss). Woo multiple income streams! So if you’ve seen the Bonuses option pop up on your Instagram recently, we totally get the appeal of opting in and cashing out. Sounds great, right? Money for stuff you’re doing...
by Karlyn Ankrom | Jan 19, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
If you’ve tapped a link in someone’s bio recently, you’ve probably seen those bio landing pages that act as a middleman between bio and website. There are a few companies offering these “trees”, but the best-known is probably Linktree. Now look, I totally get the...
