by Karlyn Ankrom | Mar 8, 2023 | business strategy, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Optimization, sales strategy, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You’re a franchisee – good job!! The great thing about operating a franchise is that you get to live the entrepreneurial dream while getting business and marketing support from HQ. Depending on who your home office is, you may have received a ton of handy-dandy...
by Karlyn Ankrom | Mar 2, 2023 | Content Creation, Facebook, Instagram, LinkedIn, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
If you’ve ever done the blank-eyed scroll-scroll-scroll thing, you know that sometimes we need a nudge to tell us to actually engage with something. Enter the Call to Action or CTA. It’s super simple, but SO IMPORTANT. Basically, a CTA is a quick statement that tells...
by Karlyn Ankrom | Feb 22, 2023 | Branding, business strategy, Content Creation, Social Media Strategy
Welp, it’s happened. Hot on the heels of Musk’s Twitter Blue paid program, the Zuck has announced that Meta is trialing a similar feature. Meta Verified is a monthly paid subscription service that will reportedly come with a verification badge, customer support,...
by Karlyn Ankrom | Feb 14, 2023 | Branding, business strategy, Content Creation, Social Media Strategy
When I’m helping a client put together their social strategy, one of the things we focus on is authenticity. (And no, I don’t mean oversharing.) For me, authenticity is when you sound like…you. In a nutshell, that’s what we talk about when we talk about being “on...
by Karlyn Ankrom | Feb 8, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Need to Know, Optimization, sales, sales strategy, Social Media, Social Media Strategy, Technology, TikTok, Twitter
A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket. Think about every big...
by Karlyn Ankrom | Feb 2, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
