Aesthetics vs Quality Content: What Matters More?

Aesthetics vs Quality Content: What Matters More?

He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
Follower vs Following Ratios: Do they Matter?

Follower vs Following Ratios: Do they Matter?

If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...
The Magic of Opinionated Content: Steering your Content Strategy from Bland to Bold!

The Magic of Opinionated Content: Steering your Content Strategy from Bland to Bold!

Raise your glasses, business owners! We’re not talking facts and features today – that’s so 2020! We’re taking a deep dive into the incredible world of opinionated content. Why? Because it’s the lifeblood of our social media era, the...
Pro or No? Should you switch your Facebook Profile to Professional Mode?

Pro or No? Should you switch your Facebook Profile to Professional Mode?

An oldie but a goodie, Facebook remains one of the top social media platforms, providing tons of opportunities to connect and engage with your audience (and extended family.) But if you run a professional Facebook Page for your business, you’ve probably found that...