STOP! Before you share that post, read this.

STOP! Before you share that post, read this.

by | May 31, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Networking, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, Twitter

It’s never been easier to share, bookmark, remix or highlight someone else’s content. In general, that’s a great thing, because elevating the content of people you love and admire is part of being a good online citizen. It’s also great for outbound engagement – yay!...
All the Burning Questions: How to make yourself accessible with a regular AMA

All the Burning Questions: How to make yourself accessible with a regular AMA

by | May 18, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy, TikTok, Twitter

AMA isn’t just a music award. Online obsessives will know that it also (and probably more importantly) stands for “Ask Me Anything.” Basically an AMA is where thought leaders, bigwigs and famous people open up to questions from the general public, and candidly share...
Sliding into your Feed: How to Make a Killer Social Media Slideshow

Sliding into your Feed: How to Make a Killer Social Media Slideshow

by | May 10, 2023 | Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy, TikTok, Twitter

We’re all drowning in data and hot takes. It’s super easy to skim past content – even content from people and brands we genuinely like. One of my fave ways to stop the scroll? Slideshows! Slideshows (sometimes called “carousels”) are a multi-slide post format used on...
Rewind, Play it Forward: Great ideas for repurposing your content

Rewind, Play it Forward: Great ideas for repurposing your content

by | May 3, 2023 | Branding, business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Networking, Oh Snap! News, Optimization, Social Media, Social Media Strategy, TikTok, Twitter

I’m a sucker for an Always Sunny rerun. And so are the studio execs – that’s because it’s way cheaper to play a rerun than it is to air new material. The same applies to your social media. Don’t just use it once and put it away for good. You’ve put all that time and...
Baby, You Can Drive My Outbound Engagement

Baby, You Can Drive My Outbound Engagement

by | Apr 19, 2023 | business strategy, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, sales strategy, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter

Relationships are a two-way street, and that includes on social media. While it’s great to bask in the looks and likes on your own account (who doesn’t like to be loved?), reciprocity is the key to social media growth. Today, we’re going to take a look at outbound...
The Great Debate: How Social Media Does and Doesn’t Lead to Immediate ROI

The Great Debate: How Social Media Does and Doesn’t Lead to Immediate ROI

by | Apr 11, 2023 | business strategy, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, sales strategy, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter

I get it all the time when I’m speaking or pitching: “What’s my ROI, and how fast am I gonna get it?” I hear ya. I’m part of the instant gratification generation as well. I want my Amazon order right now and my Door Dasher to, like, seriously dash. And look, I get...