No one can predict the future…especially on Twitter.

No one can predict the future…especially on Twitter.

Welp, it finally happened. Elon Musk’s Twitter purchase has been greenlit, and as of October 28,  2022, the billionaire now owns the massive social media network. Whatever your opinions about Musk, one thing’s for sure: there’s gonna be a *ton* of change to the...
Opening that can of spam: How to handle junk comments on Instagram

Opening that can of spam: How to handle junk comments on Instagram

There are only three unavoidable things in life: death, taxes, and spam. I can’t help you much with the first two, but I can give you some pointers on the last one! If you’ve spent much time on social media (which let’s face it, if you’re reading this, you totally...
Girl, Uninterrupted: Instagram’s 60-Second Stories

Girl, Uninterrupted: Instagram’s 60-Second Stories

Tapping your way through a prolific Instagrammer’s stories can be like writing a message in Morse code. But thanks to a recently unveiled update, those segmented stories are a thing of the past. IG has been testing longer, uninterrupted stories for the past year, and...
Filter This: What to Know About LinkedIn’s New Focused Inbox

Filter This: What to Know About LinkedIn’s New Focused Inbox

So. Many. Messages.  Inbox fatigue is totally a thing. Because let’s face it: the emails and messages never stop. Unsurprisingly, when Gmail introduced tabs, a sigh of relief was heard worldwide. Similar sounds arose when Facebook and Instagram started filtering out...
Too Shy to Make that Vid? Here’s How to Kick Imposter Syndrome to the Curb

Too Shy to Make that Vid? Here’s How to Kick Imposter Syndrome to the Curb

You know that a solid social media presence is key to your overall marketing strategy. You’ve mastered the pro pics, the snappy tweets and even some solid LinkedIn thought leadership pieces. But when it comes to video, you’re holding back. Friends, it’s time for some...
Ratio this: the Brand Equity and Social Media Equation

Ratio this: the Brand Equity and Social Media Equation

If I say “soda”, there are brands that immediately come to mind – the Cokes and Pepsis of the world. Those brands are huge, established ones with a ton of brand equity.  What’s brand equity? It’s basically the worth of your brand, rather than the goods or services...
Why Social Media Agency SOPs are a BFD

Why Social Media Agency SOPs are a BFD

You can have the best memory in the world, but there comes a time when you need to get the ins and outs of your business down on paper. Let’s hear it for Standard Operating Procedures (SOPs)! SOPs take all of that institutional knowledge you have in your head and put...
Go Directly to Jail: Social Media Missteps That Can Land You in Trouble

Go Directly to Jail: Social Media Missteps That Can Land You in Trouble

You log on to your social media…but nothing’s as it should be! You can’t post, your followers are gone, and maybe you’re staring down a posting suspension. Eeeeeeeek! Unfortunately, there are tons of things that can land you in social media jail – some legit, like...
Ripple Me This: The Truth About Going Viral

Ripple Me This: The Truth About Going Viral

There’s a saying in Hollywood that if you made all the films you said no to and rejected all the films you said yes to, you’d still have the same number of blockbusters under your belt. That’s because while it seems like there’s a formula to creating a winner, no one...
Tik, Tik, Boom! Why Your Brand Should Be On TikTok

Tik, Tik, Boom! Why Your Brand Should Be On TikTok

I’m a big proponent about finding the one or two social media platforms that work for you and focusing your efforts there. But social media is a fast-moving environment, and doubling down your efforts on the same platforms year in, year out, can mean you’re missing an...