Marketing a nonfiction book doesn’t have to mean turning social media into a full-time job. In this episode of Powerful on Purpose, Karlyn Ankrom shares practical strategies for helping authors keep their books and their expertise working long after launch day. She breaks down her “One Page, One Line, One Post” method for turning existing book content into social media posts, choosing the right platforms, and creating a marketing strategy that feels sustainable and authentic.

Karlyn also explores the role of storytelling in the age of AI and why your lived experience, perspective, and unique point of view are what make your content stand out. If you’re a nonfiction author feeling overwhelmed by what to do after your book launches, this conversation offers a simple, reader-focused approach to building visibility without constantly being online.