For nonfiction authors, publishing a book is just the beginning. Your book is filled with valuable ideas, stories, and expertise that can help you build relationships, strengthen your personal brand, and create new opportunities long after launch day.

In this episode of All Things Book Marketing, Karlyn Ankrom, founder and lead strategist of Oh Snap! Social, joins Smith Publicity CEO Sandy Poirier Smith and Marketing Manager Rachael Robertson to discuss how authors can maintain social media momentum before, during, and after a book launch. Karlyn shares practical strategies for repurposing book content, extending the value of media coverage, and creating authentic connections with readers.

From building an engaged audience to measuring success beyond follower counts and viral posts, this conversation offers actionable ways to turn your book into a long-term asset for your personal brand, business, and professional growth.