In this episode of Social Confoes, co-hosts Diego and Jean-luc welcome back from a long vacation and discuss the strategic shift from live to semi-live episodes. The episode features guest Karlyn Ankrom, a renowned expert in video and social media marketing with a journalism background, discussing her company Oh Snap Social!, the transition from traditional journalism to social media, and the impact of AI on content creation. The conversation covers effective strategies for building genuine connections online, leveraging platforms like LinkedIn for virality, and the underrated value of platforms like Facebook ads and Discord.