How To Handle Negative Comments On Social Media

How To Handle Negative Comments On Social Media

Often clients will ask me how to handle negative comments on social media. The answer: Embrace them.  Why? Because a negative comment is an opportunity to set the record straight. It also is an opportunity to engage with your customers in a place where they maybe...
6 Steps to a Healthy Hashtag

6 Steps to a Healthy Hashtag

The six steps to choosing and making your next campaign hashtag one that’s memorable and utilized to track your best content and engagement. But first, let’s review what a hashtag is and why we use them. Back just a few short years ago, 10 to be exact, the # symbol...