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Why Your Book Isn’t Selling (And What to Do About It)

Why Your Book Isn’t Selling (And What to Do About It)

by Karlyn Ankrom | Apr 22, 2025 | Authors, Book Marketing, Branding, business strategy, Content Creation, Entrepreneurship, For Thought Leaders

 …Especially If You’re an Author Using It to Build Your Personal Brand Let’s Get Real You wrote the book. You poured your story, your expertise, and your mission into those pages. Reality check: Writing the book was just the first step.Marketing it? That’s where...
The Unspoken Truths Most Authors Avoid (But Need to Hear)

The Unspoken Truths Most Authors Avoid (But Need to Hear)

by Karlyn Ankrom | Apr 9, 2025 | Authors, Book Marketing, Branding, For Thought Leaders, Marketing

Let’s be real: Writing a book is a huge accomplishment. But it’s only the beginning. What comes after—building visibility, expanding your influence, and turning your book into a lead-generating asset—is where most authors quietly stall out. Not because they aren’t...
Capturing Early Attention: Tactics and Strategies for Authors to Build Excitement and Impact

Capturing Early Attention: Tactics and Strategies for Authors to Build Excitement and Impact

by Karlyn Ankrom | Oct 30, 2024 | Authors, Book Marketing, Branding, Digital Marketing, For Thought Leaders

When preparing to launch a book, early audience engagement is crucial to building excitement and maximizing impact. By creating a buzz before the book is even available, authors not only increase the likelihood of pre-orders but also establish themselves as thought...
How to Attract Your Ideal Audience Online Before Your Official Book Launch

How to Attract Your Ideal Audience Online Before Your Official Book Launch

by Karlyn Ankrom | Oct 25, 2024 | Authors, Book Marketing, For Thought Leaders, Marketing

As an author, building excitement around your book launch is essential—but it doesn’t start on launch day. Attracting your ideal audience well before your book hits the shelves is crucial to your book’s success, whether you’re self-publishing or working with a...
The Top 7 Social Media Mistakes Authors Make (and How to Fix Them)

The Top 7 Social Media Mistakes Authors Make (and How to Fix Them)

by Karlyn Ankrom | Sep 26, 2024 | Authors, Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy

Navigating social media as an author can feel overwhelming. You’re balancing the need to promote your book, engage with readers, and maintain your brand, all while staying authentic. But, mistakes are part of the journey. The good news? You don’t have to fix...
The Biggest Lie Authors Are Being Told About Social Media

The Biggest Lie Authors Are Being Told About Social Media

by Karlyn Ankrom | Aug 5, 2024 | Authors, Entrepreneurship, For Thought Leaders, Social Media Strategy

Imagine this: You’re at the top of your game, speaking on big stages, receiving standing ovations, and collecting accolades left and right. You’re living the dream, except for one thing—penning your very own book. You finally decide to take the plunge and pitch...
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