Aesthetics vs Quality Content: What Matters More?

Aesthetics vs Quality Content: What Matters More?

He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
Follower vs Following Ratios: Do they Matter?

Follower vs Following Ratios: Do they Matter?

If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...
Baby, You Can Drive My Outbound Engagement

Baby, You Can Drive My Outbound Engagement

Relationships are a two-way street, and that includes on social media. While it’s great to bask in the looks and likes on your own account (who doesn’t like to be loved?), reciprocity is the key to social media growth. Today, we’re going to take a look at outbound...
The Great Debate: How Social Media Does and Doesn’t Lead to Immediate ROI

The Great Debate: How Social Media Does and Doesn’t Lead to Immediate ROI

I get it all the time when I’m speaking or pitching: “What’s my ROI, and how fast am I gonna get it?” I hear ya. I’m part of the instant gratification generation as well. I want my Amazon order right now and my Door Dasher to, like, seriously dash. And look, I get...
Introducing the Fan Firestarter Framework: Advance

Introducing the Fan Firestarter Framework: Advance

You’ve completed your Pulse Check and you’ve worked with us to develop a powerful Strategy. Now it’s time to put all of that into action with the last – but far from least – part of our Fan Firestarter Framework: The Advance.  Hooray, it’s all happening! via GIPHY So...