Stop Imposter Syndrome, Start Video Marketing

Stop Imposter Syndrome, Start Video Marketing

What is REALLY stopping you from creating video? Whether it is the thought of being on camera, the lack of story ideas, or the tech that is holding you back, tune in for this episode of Strategy Talks! I had the pleasure of watching Karlyn teach this from the stage...
Aesthetics vs Quality Content: What Matters More?

Aesthetics vs Quality Content: What Matters More?

He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
Follower vs Following Ratios: Do they Matter?

Follower vs Following Ratios: Do they Matter?

If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...