by Karlyn Ankrom | Sep 22, 2020 | Branding
Think about some of your favorite brands and how you came to know them. More than likely, they’ve done the work and established some kind of familiarity with you. We know McDonald’s when we’re traveling on the Interstate because we see the golden arches. We know that...
by Karlyn Ankrom | Sep 15, 2020 | Content Creation, Social Media, Social Media Strategy
There’s nothing like a pandemic to make the entire world stop in its tracks. When the COVID crisis hit, the world retreated inside, and many of us have taken this time to sit back and reflect on what’s important. Some of us realized we needed to re-prioritize how we...
by Karlyn Ankrom | Sep 8, 2020 | Content Creation, Digital Marketing, Need to Know
Let’s face it, figuring out the proper online marketing strategy for your business can make you want to fake your own death and head for the nearest tropical island (so long as there’s a fruity drink awaiting your arrival.) That’s because almost every day the social...
by Karlyn Ankrom | Sep 1, 2020 | LinkedIn
I love LinkedIn. It is an incredibly useful business tool to cement thought leadership, build brand awareness and nurture business relationships from the comfort of your own home (bathrobe and fuzzy slippers optional). Now, don’t get too excited. I’m not saying that...
by Karlyn Ankrom | Aug 18, 2020 | Content Creation, Entrepreneurship, Social Media
Picture this: You’re scrolling through Facebook and Instagram and you see that one solopreneur who, in addition to holding endless workshops, seminars, and public speaking engagements, manages to post content on a consistent schedule. It never fails, every Monday and...