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What Does “Conversion” Mean and Why Should We Care?

What Does “Conversion” Mean and Why Should We Care?

by Karlyn Ankrom | Mar 25, 2021 | Connection, Digital Marketing, Entrepreneurship, Marketing

The word “conversion” is everywhere on the interwebs these days. Everyone’s doing it – or trying to. Just in case you’re not quite sure what it actually means to convert a user (no, it doesn’t mean encouraging them to attend a Sunday sermon!), let’s take a quick look...

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