by Karlyn Ankrom | Apr 9, 2020 | Digital Marketing, Entrepreneurship, Need to Know
If you’re like most of us, you’re spending majority of your time in quarantine toggling between Zoom meetings. Whether you’re logging on for business purposes or for a virtual happy hour, let’s face it: you’re paying more attention than you probably should to other...
by Karlyn Ankrom | Mar 25, 2020 | Content Creation, Social Media
During these times of continuous open loops, it creates an environment of uneasiness and well, uncertainty, and some small businesses, mine included are feeling the financial squeeze of it all. As a small business, often the first thing to cut back or reallocate are...
by Karlyn Ankrom | Mar 15, 2020 | Digital Marketing
It’s that time of year again when I share my top takeaways from social media’s summer camp, Social Media Marketing World (#SMMW20). This was my fourth year flying across the country to sunny (and 75 degrees) San Diego to hang out with some of my Internet best friends,...
by Karlyn Ankrom | Jul 28, 2019 | Need to Know, Social Media
One of the fun things about the English language is how much overlap there can be between words. Deciding when something is a burger or a sandwich is tougher than it sounds! The same is true of some of the terms that get thrown around in the marketing world. A few...
by Karlyn Ankrom | Mar 25, 2019 | Social Media, Social Media Strategy, Technology
For the third year in a row, I set out for sunny San Diego to be part of Social Media Marketing World (SMMW). This year, I volunteered pre-event as well as served a few hours on-site which was definitely a change, but one that was welcomed. This was the first year...