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Virtual Zoom Backgrounds: The Essential Home Office Makeover

Virtual Zoom Backgrounds: The Essential Home Office Makeover

by Karlyn Ankrom | Apr 9, 2020 | Digital Marketing, Entrepreneurship, Need to Know

If you’re like most of us, you’re spending majority of your time in quarantine toggling between Zoom meetings. Whether you’re logging on for business purposes or for a virtual happy hour, let’s face it: you’re paying more attention than you probably should to other...
Why You Should Keep Posting To Social Media During Uncertain Times

Why You Should Keep Posting To Social Media During Uncertain Times

by Karlyn Ankrom | Mar 25, 2020 | Content Creation, Social Media

During these times of continuous open loops, it creates an environment of uneasiness and well, uncertainty, and some small businesses, mine included are feeling the financial squeeze of it all. As a small business, often the first thing to cut back or reallocate are...
Top Takeaways from Social Media Marketing World 2020 #SMMW20

Top Takeaways from Social Media Marketing World 2020 #SMMW20

by Karlyn Ankrom | Mar 15, 2020 | Digital Marketing

It’s that time of year again when I share my top takeaways from social media’s summer camp, Social Media Marketing World (#SMMW20). This was my fourth year flying across the country to sunny (and 75 degrees) San Diego to hang out with some of my Internet best friends,...
Understanding the Difference Between Fans, Influencers and Brand Ambassadors

Understanding the Difference Between Fans, Influencers and Brand Ambassadors

by Karlyn Ankrom | Jul 28, 2019 | Need to Know, Social Media

One of the fun things about the English language is how much overlap there can be between words. Deciding when something is a burger or a sandwich is tougher than it sounds! The same is true of some of the terms that get thrown around in the marketing world. A few...
Top Takeaways from Social Media Marketing World 2019 #SMMW19

Top Takeaways from Social Media Marketing World 2019 #SMMW19

by Karlyn Ankrom | Mar 25, 2019 | Social Media, Social Media Strategy, Technology

For the third year in a row, I set out for sunny San Diego to be part of Social Media Marketing World (SMMW). This year, I volunteered pre-event as well as served a few hours on-site which was definitely a change, but one that was welcomed. This was the first year...
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