by Karlyn Ankrom | Oct 30, 2024 | Authors, Book Marketing, Branding, Digital Marketing, For Thought Leaders
When preparing to launch a book, early audience engagement is crucial to building excitement and maximizing impact. By creating a buzz before the book is even available, authors not only increase the likelihood of pre-orders but also establish themselves as thought...
by Karlyn Ankrom | Sep 26, 2024 | Authors, Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy
Navigating social media as an author can feel overwhelming. You’re balancing the need to promote your book, engage with readers, and maintain your brand, all while staying authentic. But, mistakes are part of the journey. The good news? You don’t have to fix...
by Karlyn Ankrom | Jun 6, 2024 | Branding, Content Creation, Digital Marketing, Media, Technology, Video
Hello, video virtuosos and aspiring auteurs! Are you ready to transform your mundane messages into cinematic masterpieces? Well, buckle up, because you’re about to learn how to create compelling social media video content without spending a fortune, carrying a...
by Karlyn Ankrom | Jan 11, 2024 | Branding, business strategy, Marketing, sales, sales strategy, Social Media
A few weeks back I was watching some social media peeps wax lyrical about how businesses shouldn’t be using their social media accounts to sell: they should be totally community focused instead of product focused. But friends, as much as I’m sure your favorite brand...
by Karlyn Ankrom | Dec 21, 2023 | Branding, business strategy, Content Creation, Digital Marketing, Media, Media Placement, Social Media Strategy, Video, YouTube
One of the major trends I’m spotting in 2024 is a larger adoption of YouTube shorts. What are YouTube Shorts? YouTube Shorts are short (hence the name), vertical videos, typically under 60 seconds, designed to be consumed on mobile, much like those videos seen within...
by Karlyn Ankrom | Dec 10, 2023 | Branding, LinkedIn, Social Media Strategy
For anyone trying to build their company profile over on LinkedIn: solidarity. It’s tough times over on Company Pages right now. And look, I totally get the appeal of throwing in the towel on the company page and going all in on your personal brand. Especially when...
