by Karlyn Ankrom | Feb 23, 2026 | Authors, Branding, Instagram, Social Media, Social Media Strategy
Social behavior has changed, and so have algorithms. Longstanding accounts with large audiences no longer have the same traction based on size alone that they once did. On the other hand, the Instagram algorithm in 2026 is rewarding smaller accounts with greater...
by Karlyn Ankrom | Jul 25, 2025 | Branding, Social Media, Social Media Strategy
How to Audit Your Online Presence Before It Costs You Clients, Credibility, or Confidence You’re showing up (kind of). You’ve posted here and there. Maybe even hired someone to “do your social media.” But the question keeps lingering in the back of your mind… Is...
by Karlyn Ankrom | May 20, 2025 | Authors, Book Marketing, Branding, Digital Marketing, Marketing, Uncategorized
When I first started working with authors, there was a pattern I couldn’t ignore. They’d pour their heart and soul into their book, painstakingly perfect every sentence, and finally hold that finished manuscript like it was a golden ticket. But then reality hit. Hard....
by Karlyn Ankrom | Apr 22, 2025 | Authors, Book Marketing, Branding, business strategy, Content Creation, Entrepreneurship, For Thought Leaders
…Especially If You’re an Author Using It to Build Your Personal Brand Let’s Get Real You wrote the book. You poured your story, your expertise, and your mission into those pages. Reality check: Writing the book was just the first step.Marketing it? That’s where...
by Karlyn Ankrom | Apr 9, 2025 | Authors, Book Marketing, Branding, For Thought Leaders, Marketing
Let’s be real: Writing a book is a huge accomplishment. But it’s only the beginning. What comes after—building visibility, expanding your influence, and turning your book into a lead-generating asset—is where most authors quietly stall out. Not because they aren’t...
by Karlyn Ankrom | Oct 30, 2024 | Authors, Book Marketing, Branding, Digital Marketing, For Thought Leaders
When preparing to launch a book, early audience engagement is crucial to building excitement and maximizing impact. By creating a buzz before the book is even available, authors not only increase the likelihood of pre-orders but also establish themselves as thought...
