by Karlyn Ankrom | Dec 30, 2020 | Digital Marketing, Social Media Strategy
When it comes to traditional vs. social media/digital advertising, choosing the right one for your business can be as simple as making a comparison/contrast between the two. Long gone are the days of only choosing between print, radio, television, direct mail, and so...
by Karlyn Ankrom | Dec 18, 2020 | Digital Marketing, Social Media, Social Media Strategy
Let’s face it; social media is the new TV. According to eMarketer, it’s estimated that adults will spend an average of 3 hours, 43 minutes daily on mobile devices (not including calls) and 3 hours, 35 minutes daily watching television. So, it’s official. Social media...
by Karlyn Ankrom | Dec 9, 2020 | Content Creation, Digital Marketing, Social Media, Social Media Strategy
Do you remember this informercial back in the day… Probably the most epic of infomercial taglines ever. Though I hate to break it do you, my friend, but social media is not a medium that you can just schedule your content and walk away from until the next month. It’s...
by Karlyn Ankrom | Oct 1, 2020 | Social Media Strategy
The Internet is full of businesses contending for clients. In a space where you already lack face-to-face interaction, how do you stand out in a sea of budding entrepreneurs eager to grow their online business? Here’s a suggestion; give them value packed freebies!...
by Karlyn Ankrom | Sep 15, 2020 | Content Creation, Social Media, Social Media Strategy
There’s nothing like a pandemic to make the entire world stop in its tracks. When the COVID crisis hit, the world retreated inside, and many of us have taken this time to sit back and reflect on what’s important. Some of us realized we needed to re-prioritize how we...
by Karlyn Ankrom | Mar 25, 2019 | Social Media, Social Media Strategy, Technology
For the third year in a row, I set out for sunny San Diego to be part of Social Media Marketing World (SMMW). This year, I volunteered pre-event as well as served a few hours on-site which was definitely a change, but one that was welcomed. This was the first year...
