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Social Butterflies vs Butterflies that Sell: Striking the Balance

Social Butterflies vs Butterflies that Sell: Striking the Balance

by Karlyn Ankrom | Jan 11, 2024 | Branding, business strategy, Marketing, sales, sales strategy, Social Media

A few weeks back I was watching some social media peeps wax lyrical about how businesses shouldn’t be using their social media accounts to sell: they should be totally community focused instead of product focused. But friends, as much as I’m sure your favorite brand...
Capitol Hill Has Big Tech In Its Sights. What Does That Mean For Us?

Capitol Hill Has Big Tech In Its Sights. What Does That Mean For Us?

by Karlyn Ankrom | Jun 17, 2021 | Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy

Ack, politics. We know, we know, the “p” word does bad stuff to your blood pressure, which is why at Oh Snap! we like to leave it to the pros. (It’s probably also why we’re always sunshine and rainbows over here.) via GIPHY But, hey, we are a social media marketing...
Unpacking The Instagram Algorithm, Cliff Notes Style

Unpacking The Instagram Algorithm, Cliff Notes Style

by Karlyn Ankrom | Jun 11, 2021 | Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy

Sometimes Instagram can make you feel like a freshman learning how to date. How do I get their attention? Do they they like me back? WHY ARE THERE SO MANY RULES? I’m hoping to unpack Instagram’s latest blog (which is a dosey!) and give you the simple Cliff...
Keeping Social Media Fun (and Doable)

Keeping Social Media Fun (and Doable)

by Karlyn Ankrom | Jun 4, 2021 | Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy

Uh oh. You’ve made the mistake of looking at those influencer-created “recommended posting schedules” for social media and now you’re having a major freak-out. Well, I’m here to tell you to stress less – and post less. Now, let’s take a look at just how to keep...
Top Tips for your LinkedIn Video Cover Story

Top Tips for your LinkedIn Video Cover Story

by Karlyn Ankrom | May 28, 2021 | Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy

Any business owner knows that LinkedIn is the MVP for B2B. LinkedIn is where the bigwigs, head honchos and decision-makers hang out waiting to connect and shower you with opportunities – hooray! And LinkedIn is constantly rolling out new features to help you catch...
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