Top Takeaways from #SMMW18

Top Takeaways from #SMMW18

Last week I spent time in sorta-sunny San Diego mixing and mingling at Social Media Marketing World. Brimming with social media’s best and brightest, it’s a drawcard for people from all over — some hailing from as far as Fiji (yes, really!). There’s...
6 Steps to a Healthy Hashtag

6 Steps to a Healthy Hashtag

The six steps to choosing and making your next campaign hashtag one that’s memorable and utilized to track your best content and engagement. But first, let’s review what a hashtag is and why we use them. Back just a few short years ago, 10 to be exact, the # symbol...