by Karlyn Ankrom | Nov 20, 2018 | Dental Marketing, Digital Marketing, Need to Know, Social Media
Understand this, if nothing else about the Internet. It is not just a resource for information, such as address and hours of your dental practice. It is also a source for your patients to share uplifting OR exploit damaging comments about you and your staff. The...
by Karlyn Ankrom | Oct 18, 2018 | Social Media
I always love getting together in real life with amazing social media folks in northern Virginia. I attended Social Media Week Fairfax at the Capital One headquarters in McLean, VA where some well-known brands including Food Network, UrbanStems, Booz Allen, National...
by Karlyn Ankrom | Sep 19, 2018 | Facebook, Need to Know, Social Media
It’s no secret that Facebook has been cracking down since the days of data breaches and losing the public’s trust. However, that hasn’t affected the entrepreneurial and personal brand space who were and are doubling down.…until now. Last month Facebook started combing...
by Karlyn Ankrom | Aug 30, 2018 | Social Media
Often clients will ask me how to handle negative comments on social media. The answer: Embrace them. Why? Because a negative comment is an opportunity to set the record straight. It also is an opportunity to engage with your customers in a place where they maybe...
by Karlyn Ankrom | Jul 24, 2018 | Email Marketing, Social Media
This might be an unsettling and far-off question for many business owners to answer, but what would happen if the most dependable and favorited social media channel, the one that houses the most followers and customers, was all of the sudden as of tomorrow, POOF!...
