by Karlyn Ankrom | Dec 28, 2018 | Entrepreneurship
For those of you who are new to my journey, I quit my full-time job in June 2018 to go all in on my dreams. I was tired of building someone else’s dreams and knew that I could no longer maintain the schedule of working full time and building a side hustle...
by Karlyn Ankrom | Nov 28, 2018 | Dental Marketing, Need to Know, Social Media
Update: Just a little something to chew on. If you look out in your average dental practice waiting room, you’ll find the same thing you find everywhere else: people on their phones. What they are doing on them is anyone’s guess — scrolling through Facebook,...
by Karlyn Ankrom | Nov 20, 2018 | Dental Marketing, Digital Marketing, Need to Know, Social Media
Understand this, if nothing else about the Internet. It is not just a resource for information, such as address and hours of your dental practice. It is also a source for your patients to share uplifting OR exploit damaging comments about you and your staff. The...
by Karlyn Ankrom | Oct 18, 2018 | Social Media
I always love getting together in real life with amazing social media folks in northern Virginia. I attended Social Media Week Fairfax at the Capital One headquarters in McLean, VA where some well-known brands including Food Network, UrbanStems, Booz Allen, National...
by Karlyn Ankrom | Sep 19, 2018 | Facebook, Need to Know, Social Media
It’s no secret that Facebook has been cracking down since the days of data breaches and losing the public’s trust. However, that hasn’t affected the entrepreneurial and personal brand space who were and are doubling down.…until now. Last month Facebook started combing...
by Karlyn Ankrom | Aug 30, 2018 | Social Media
Often clients will ask me how to handle negative comments on social media. The answer: Embrace them. Why? Because a negative comment is an opportunity to set the record straight. It also is an opportunity to engage with your customers in a place where they maybe...
by Karlyn Ankrom | Aug 14, 2018 | Entrepreneurship, Social Media
As a social media expert, I’m constantly on my devices (computer, phone, tablet) and the reality of a digital detox well…just isn’t realistic to say the least. And apparently when it comes to spending (way too much) time on devices, I’m not alone. According to a...
by Karlyn Ankrom | Jul 26, 2018 | Need to Know, Social Media
Where and how people talk about you and your business online matters — it makes a significant impact on your current customers and clients as well as those who are on the fence about whether to go with your product or service or a competitor. But here’s the deal, you...
by Karlyn Ankrom | Jul 24, 2018 | Email Marketing, Social Media
This might be an unsettling and far-off question for many business owners to answer, but what would happen if the most dependable and favorited social media channel, the one that houses the most followers and customers, was all of the sudden as of tomorrow, POOF!...
by Karlyn Ankrom | Mar 8, 2018 | Social Media
Last week I spent time in sorta-sunny San Diego mixing and mingling at Social Media Marketing World. Brimming with social media’s best and brightest, it’s a drawcard for people from all over — some hailing from as far as Fiji (yes, really!). There’s...
