How To Handle Negative Comments On Social Media

How To Handle Negative Comments On Social Media

Often clients will ask me how to handle negative comments on social media. The answer: Embrace them.  Why? Because a negative comment is an opportunity to set the record straight. It also is an opportunity to engage with your customers in a place where they maybe...
Why Your Online Reputation Matters

Why Your Online Reputation Matters

Where and how people talk about you and your business online matters — it makes a significant impact on your current customers and clients as well as those who are on the fence about whether to go with your product or service or a competitor. But here’s the deal, you...
Top Takeaways from #SMMW18

Top Takeaways from #SMMW18

Last week I spent time in sorta-sunny San Diego mixing and mingling at Social Media Marketing World. Brimming with social media’s best and brightest, it’s a drawcard for people from all over — some hailing from as far as Fiji (yes, really!). There’s...
How To Find Your LinkedIn SSI Score

How To Find Your LinkedIn SSI Score

If you’re anyone who has a job, owns a company or is about to step foot into the working world, it’s important that you have your LinkedIn profile properly optimized and showing a significant amount of use through building connections, sharing content and perhaps even...
Woosah — Practicing Patience is Critical

Woosah — Practicing Patience is Critical

I’ve been working in the social media space for organizations, startups, and agencies over the last seven years and so much has changed, but one thing that hasn’t is the lack of patience to see social media through to success. A lot goes into social media, it’s...