by Karlyn Ankrom | Jul 1, 2024 | business strategy, Entrepreneurship, Oh Snap! News
Hey! Look ma, I made it! Did you know that 45% of businesses fail within the first 5 years?! I’ve officially beat the odds and have surpassed 5 years in business. We’re officially on to year 6. Now I’ve learned a lot in the past 5 years, but as we step into year six...
by Karlyn Ankrom | Apr 25, 2024 | business strategy, Content Creation, Entrepreneurship, Social Media
You’re miles up in the air, en route to your next speaking engagement. Your schedule is packed, your inbox is overflowing, and yet, there’s that nagging feeling—you should be posting something witty and profound on social media right now. Sounds familiar, doesn’t it?...
by Karlyn Ankrom | Feb 13, 2024 | business strategy, Connection, Digital Marketing
In the ever-evolving digital landscape, the concept of a ‘conversion’ often becomes the focal point of discussions, strategies, and goals, especially for businesses striving to thrive online. And to put it bluntly, defining ‘conversion’ is not a simple...
by Karlyn Ankrom | Jan 18, 2024 | business strategy, Content Creation, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Strategy
Do you know who you want to hire for your social media marketing efforts this year 𝑟𝑒𝑎𝑙𝑙𝑦… When you’re searching for a social media expert and notice a wide range in pricing. Ever wonder why? It boils down to their role and expertise. Full Stop. Not all...
by Karlyn Ankrom | Jan 11, 2024 | Branding, business strategy, Marketing, sales, sales strategy, Social Media
A few weeks back I was watching some social media peeps wax lyrical about how businesses shouldn’t be using their social media accounts to sell: they should be totally community focused instead of product focused. But friends, as much as I’m sure your favorite brand...
by Karlyn Ankrom | Dec 21, 2023 | Branding, business strategy, Content Creation, Digital Marketing, Media, Media Placement, Social Media Strategy, Video, YouTube
One of the major trends I’m spotting in 2024 is a larger adoption of YouTube shorts. What are YouTube Shorts? YouTube Shorts are short (hence the name), vertical videos, typically under 60 seconds, designed to be consumed on mobile, much like those videos seen within...
