Aesthetics vs Quality Content: What Matters More?

Aesthetics vs Quality Content: What Matters More?

He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
Follower vs Following Ratios: Do they Matter?

Follower vs Following Ratios: Do they Matter?

If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...
Baby, You Can Drive My Outbound Engagement

Baby, You Can Drive My Outbound Engagement

Relationships are a two-way street, and that includes on social media. While it’s great to bask in the looks and likes on your own account (who doesn’t like to be loved?), reciprocity is the key to social media growth. Today, we’re going to take a look at outbound...