by Karlyn Ankrom | Jan 22, 2021 | Content Creation, Facebook, Instagram, LinkedIn, Social Media Strategy
Don’t Just Set and Forget Your Social Strategy! Building a solid social strategy takes planning, preparation and liberal use of the “schedule” button on your management system. But a scheduled post that lands at the wrong time – say during a major news event – can...
by Karlyn Ankrom | Jan 11, 2021 | Content Creation, Entrepreneurship, Social Media, Social Media Engagement, Social Media Strategy
In theatre, there’s a saying used when actors connect with the audience through dialogue. It’s called breaking the fourth wall. The imaginary wall that separates the stage from the audience disappears, and the audience is welcomed into the world of the story. We have...
by Karlyn Ankrom | Dec 18, 2020 | Digital Marketing, Social Media, Social Media Strategy
Let’s face it; social media is the new TV. According to eMarketer, it’s estimated that adults will spend an average of 3 hours, 43 minutes daily on mobile devices (not including calls) and 3 hours, 35 minutes daily watching television. So, it’s official. Social media...
by Karlyn Ankrom | Dec 2, 2020 | Content Creation, Digital Marketing, Instagram
Ah yes, another way to create content within in Instagram is here. Instagram released Reels earlier this summer, some people (me, I’m some people) say to rival the booming success of TikTok. Reels is short-form digital 15-30 second video content that you can create,...
by Karlyn Ankrom | Sep 22, 2020 | Branding
Think about some of your favorite brands and how you came to know them. More than likely, they’ve done the work and established some kind of familiarity with you. We know McDonald’s when we’re traveling on the Interstate because we see the golden arches. We know that...
