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Why Being Human on Social Media Matters To Your Audience and Business’s Bottomline

Why Being Human on Social Media Matters To Your Audience and Business’s Bottomline

by Karlyn Ankrom | Jan 11, 2021 | Content Creation, Entrepreneurship, Social Media, Social Media Engagement, Social Media Strategy

In theatre, there’s a saying used when actors connect with the audience through dialogue. It’s called breaking the fourth wall. The imaginary wall that separates the stage from the audience disappears, and the audience is welcomed into the world of the story. We have...
Social Media Is Not A “Set It And Forget It” Medium

Social Media Is Not A “Set It And Forget It” Medium

by Karlyn Ankrom | Dec 9, 2020 | Content Creation, Digital Marketing, Social Media, Social Media Strategy

Do you remember this informercial back in the day… Probably the most epic of infomercial taglines ever. Though I hate to break it do you, my friend, but social media is not a medium that you can just schedule your content and walk away from until the next month. It’s...
Five Ways To ‘Reel’ In Your Audience With Instagram Reels

Five Ways To ‘Reel’ In Your Audience With Instagram Reels

by Karlyn Ankrom | Dec 2, 2020 | Content Creation, Digital Marketing, Instagram

Ah yes, another way to create content within in Instagram is here. Instagram released Reels earlier this summer, some people (me, I’m some people) say to rival the booming success of TikTok. Reels is short-form digital 15-30 second video content that you can create,...
Stop Making These Spelling Mistakes On Social Media

Stop Making These Spelling Mistakes On Social Media

by Karlyn Ankrom | Oct 27, 2020 | Content Creation

I’m no English professor…but I do have a background in journalism. So I have numerous pet peeves when it comes to spelling mistakes. We’re not talking typos here, because I too have some clunky thumbs and constantly fighting autocorrect. What I am talking...
Feed Your Fan Fire With Consistent Social Media Content

Feed Your Fan Fire With Consistent Social Media Content

by Karlyn Ankrom | Sep 15, 2020 | Content Creation, Social Media, Social Media Strategy

There’s nothing like a pandemic to make the entire world stop in its tracks. When the COVID crisis hit, the world retreated inside, and many of us have taken this time to sit back and reflect on what’s important. Some of us realized we needed to re-prioritize how we...
Permission To Not Adopt All The Social Media Platforms

Permission To Not Adopt All The Social Media Platforms

by Karlyn Ankrom | Sep 8, 2020 | Content Creation, Digital Marketing, Need to Know

Let’s face it, figuring out the proper online marketing strategy for your business can make you want to fake your own death and head for the nearest tropical island (so long as there’s a fruity drink awaiting your arrival.) That’s because almost every day the social...
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