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Start Building Your Personal Brand Before You Publish — Here’s Why

Start Building Your Personal Brand Before You Publish — Here’s Why

by Karlyn Ankrom | May 20, 2025 | Authors, Book Marketing, Branding, Digital Marketing, Marketing, Uncategorized

When I first started working with authors, there was a pattern I couldn’t ignore. They’d pour their heart and soul into their book, painstakingly perfect every sentence, and finally hold that finished manuscript like it was a golden ticket. But then reality hit. Hard....
You Say You Don’t Have Time — But You Already Did the Work: How Authors Can Repurpose Their Hidden Content into a Visibility Machine

You Say You Don’t Have Time — But You Already Did the Work: How Authors Can Repurpose Their Hidden Content into a Visibility Machine

by Karlyn Ankrom | Apr 29, 2025 | Authors, Book Marketing, Digital Marketing, Social Media Strategy

You say you don’t have time. And yet — you recorded a podcast. You gave that keynote. You launched your book with heart and hustle. Somewhere along the way, you created brilliance. The problem? You never fully shared it. You’re already spending the time...
Capturing Early Attention: Tactics and Strategies for Authors to Build Excitement and Impact

Capturing Early Attention: Tactics and Strategies for Authors to Build Excitement and Impact

by Karlyn Ankrom | Oct 30, 2024 | Authors, Book Marketing, Branding, Digital Marketing, For Thought Leaders

When preparing to launch a book, early audience engagement is crucial to building excitement and maximizing impact. By creating a buzz before the book is even available, authors not only increase the likelihood of pre-orders but also establish themselves as thought...
The Top 7 Social Media Mistakes Authors Make (and How to Fix Them)

The Top 7 Social Media Mistakes Authors Make (and How to Fix Them)

by Karlyn Ankrom | Sep 26, 2024 | Authors, Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy

Navigating social media as an author can feel overwhelming. You’re balancing the need to promote your book, engage with readers, and maintain your brand, all while staying authentic. But, mistakes are part of the journey. The good news? You don’t have to fix...
The Rise of Vertical Video on LinkedIn: Why You Should Jump In Now

The Rise of Vertical Video on LinkedIn: Why You Should Jump In Now

by Karlyn Ankrom | Sep 8, 2024 | Content Creation, Digital Marketing, LinkedIn, Social Media Strategy, Video

The only thing constant is change in the social media landscape and with the popularity of TikTok and the adoption of short-form video across Instagram and YouTube, it was only a matter of time until LinkedIn joined in on the fun. Over the past few months, LinkedIn...
3 Ways To Use AI for Enhanced Social Media Content Creation

3 Ways To Use AI for Enhanced Social Media Content Creation

by Karlyn Ankrom | Jun 17, 2024 | AI, Content Creation, Digital Marketing, Facebook, Instagram, LinkedIn, Social Media, Technology, Uncategorized

For many thought leaders and authors, managing their social media presence often feels like a daunting, unending chore. The pressure to continuously produce fresh, engaging content can be overwhelming, turning what should be a creative outlet into a repetitive task....
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  • How to Turn Your Presentation or Keynote Into 30 Days of Content (A Speaker’s Guide)
  • Start Building Your Personal Brand Before You Publish — Here’s Why
  • You Say You Don’t Have Time — But You Already Did the Work: How Authors Can Repurpose Their Hidden Content into a Visibility Machine
  • Why Your Book Isn’t Selling (And What to Do About It)
  • The Unspoken Truths Most Authors Avoid (But Need to Hear)
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