by Karlyn Ankrom | Mar 25, 2021 | Connection, Digital Marketing, Entrepreneurship, Marketing
The word “conversion” is everywhere on the interwebs these days. Everyone’s doing it – or trying to. Just in case you’re not quite sure what it actually means to convert a user (no, it doesn’t mean encouraging them to attend a Sunday sermon!), let’s take a quick look...
by Karlyn Ankrom | Mar 10, 2021 | Connection, Entrepreneurship, Networking, Technology
Technology is great until it isn’t. In these socially distanced, work-from-home times, we’re more reliant on technology than ever…which gives technology even more opportunities to fail us. And when technology fails, it loves to fail big. Gulp. We’ve all spent the last...
by Karlyn Ankrom | Jan 29, 2021 | Connection, Entrepreneurship, LinkedIn
You’ve stumbled across the LinkedIn, Twitter or Instagram account of someone you have a ton of respect for and would love to connect with. You’ve got that compose window open and you’re preparing to send a private message, but you know it’s a risky endeavor. Miss the...
by Karlyn Ankrom | Jan 11, 2021 | Content Creation, Entrepreneurship, Social Media, Social Media Engagement, Social Media Strategy
In theatre, there’s a saying used when actors connect with the audience through dialogue. It’s called breaking the fourth wall. The imaginary wall that separates the stage from the audience disappears, and the audience is welcomed into the world of the story. We have...
by Karlyn Ankrom | Aug 18, 2020 | Content Creation, Entrepreneurship, Social Media
Picture this: You’re scrolling through Facebook and Instagram and you see that one solopreneur who, in addition to holding endless workshops, seminars, and public speaking engagements, manages to post content on a consistent schedule. It never fails, every Monday and...
by Karlyn Ankrom | Apr 9, 2020 | Digital Marketing, Entrepreneurship, Need to Know
If you’re like most of us, you’re spending majority of your time in quarantine toggling between Zoom meetings. Whether you’re logging on for business purposes or for a virtual happy hour, let’s face it: you’re paying more attention than you probably should to other...
