by Karlyn Ankrom | Jul 28, 2019 | Need to Know, Social Media
One of the fun things about the English language is how much overlap there can be between words. Deciding when something is a burger or a sandwich is tougher than it sounds! The same is true of some of the terms that get thrown around in the marketing world. A few...
by Karlyn Ankrom | Jan 18, 2019 | Digital Marketing, Need to Know, Video
As you might have read, I’m working on stepping up and owning my business more this year. Being more visible. That means more focus on business development and sharing my story through multiple channels and through different tools. One I’m going to go all in on this...
by Karlyn Ankrom | Nov 28, 2018 | Dental Marketing, Need to Know, Social Media
Update: Just a little something to chew on. If you look out in your average dental practice waiting room, you’ll find the same thing you find everywhere else: people on their phones. What they are doing on them is anyone’s guess — scrolling through Facebook,...
by Karlyn Ankrom | Nov 20, 2018 | Dental Marketing, Digital Marketing, Need to Know, Social Media
Understand this, if nothing else about the Internet. It is not just a resource for information, such as address and hours of your dental practice. It is also a source for your patients to share uplifting OR exploit damaging comments about you and your staff. The...
by Karlyn Ankrom | Sep 19, 2018 | Facebook, Need to Know, Social Media
It’s no secret that Facebook has been cracking down since the days of data breaches and losing the public’s trust. However, that hasn’t affected the entrepreneurial and personal brand space who were and are doubling down.…until now. Last month Facebook started combing...
by Karlyn Ankrom | Jul 26, 2018 | Need to Know, Social Media
Where and how people talk about you and your business online matters — it makes a significant impact on your current customers and clients as well as those who are on the fence about whether to go with your product or service or a competitor. But here’s the deal, you...
