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You Say You Don’t Have Time — But You Already Did the Work: How Authors Can Repurpose Their Hidden Content into a Visibility Machine

You Say You Don’t Have Time — But You Already Did the Work: How Authors Can Repurpose Their Hidden Content into a Visibility Machine

by Karlyn Ankrom | Apr 29, 2025 | Authors, Book Marketing, Digital Marketing, Social Media Strategy

You say you don’t have time. And yet — you recorded a podcast. You gave that keynote. You launched your book with heart and hustle. Somewhere along the way, you created brilliance. The problem? You never fully shared it. You’re already spending the time...
Top 5 Trends Shaping Social Media in 2025

Top 5 Trends Shaping Social Media in 2025

by Karlyn Ankrom | Jan 17, 2025 | business strategy, Meta, Social Media, Social Media Strategy

The digital world never sleeps, and as we enter 2025, social media is already buzzing with transformation. From content formats to platform shifts, here are the top trends I see making waves—and how to stay ahead of them. 1. Making the Internet Feel Smaller The age of...
The Top 7 Social Media Mistakes Authors Make (and How to Fix Them)

The Top 7 Social Media Mistakes Authors Make (and How to Fix Them)

by Karlyn Ankrom | Sep 26, 2024 | Authors, Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy

Navigating social media as an author can feel overwhelming. You’re balancing the need to promote your book, engage with readers, and maintain your brand, all while staying authentic. But, mistakes are part of the journey. The good news? You don’t have to fix...
The Rise of Vertical Video on LinkedIn: Why You Should Jump In Now

The Rise of Vertical Video on LinkedIn: Why You Should Jump In Now

by Karlyn Ankrom | Sep 8, 2024 | Content Creation, Digital Marketing, LinkedIn, Social Media Strategy, Video

The only thing constant is change in the social media landscape and with the popularity of TikTok and the adoption of short-form video across Instagram and YouTube, it was only a matter of time until LinkedIn joined in on the fun. Over the past few months, LinkedIn...
Instagram’s New Insights Metrics: What You Need to Know

Instagram’s New Insights Metrics: What You Need to Know

by Karlyn Ankrom | Aug 14, 2024 | Instagram, Social Media Strategy

On Wednesday, Instagram’s founder Adam Mosseri took to his own platform to share some important updates that are sure to catch the attention of every content creator and marketer. Instagram is recalibrating its metrics, particularly for Reels, to ensure a more...
The Biggest Lie Authors Are Being Told About Social Media

The Biggest Lie Authors Are Being Told About Social Media

by Karlyn Ankrom | Aug 5, 2024 | Authors, Entrepreneurship, For Thought Leaders, Social Media Strategy

Imagine this: You’re at the top of your game, speaking on big stages, receiving standing ovations, and collecting accolades left and right. You’re living the dream, except for one thing—penning your very own book. You finally decide to take the plunge and pitch...
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  • Why Your Book Isn’t Selling (And What to Do About It)
  • The Unspoken Truths Most Authors Avoid (But Need to Hear)
  • Top 5 Trends Shaping Social Media in 2025
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