by Karlyn Ankrom | Apr 8, 2024 | Connection, Networking, Social Media Engagement, Social Media Strategy
Imagine this: Sheryl Sandberg, before she became a Silicon Valley staple leading Facebook operations, connecting the dots of her career with masterful networking. And then there’s Sara Blakely, turning her revolutionary idea for Spanx into a household name, not...
by Karlyn Ankrom | Mar 12, 2024 | Content Creation, Instagram, Social Media Strategy
Navigating the vibrant but sometimes daunting world of social media, it’s easy to find ourselves caught in the clutches of the dreaded Imposter Monster. This pesky creature loves nothing more than to stir up doubts, making us paralyzed to share our authentic...
by Karlyn Ankrom | Mar 4, 2024 | Content Creation, Social Media Strategy, Video
When it comes to social media, showing up consistently via video is non-negotiable. But let’s face it, in today’s fast-paced digital landscape, being unabashedly YOU on screen is, in fact, the secret sauce. This means stepping into the spotlight with video...
by Karlyn Ankrom | Jan 18, 2024 | business strategy, Content Creation, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Strategy
Do you know who you want to hire for your social media marketing efforts this year 𝑟𝑒𝑎𝑙𝑙𝑦… When you’re searching for a social media expert and notice a wide range in pricing. Ever wonder why? It boils down to their role and expertise. Full Stop. Not all...
by Karlyn Ankrom | Dec 21, 2023 | Branding, business strategy, Content Creation, Digital Marketing, Media, Media Placement, Social Media Strategy, Video, YouTube
One of the major trends I’m spotting in 2024 is a larger adoption of YouTube shorts. What are YouTube Shorts? YouTube Shorts are short (hence the name), vertical videos, typically under 60 seconds, designed to be consumed on mobile, much like those videos seen within...
by Karlyn Ankrom | Dec 10, 2023 | Branding, LinkedIn, Social Media Strategy
For anyone trying to build their company profile over on LinkedIn: solidarity. It’s tough times over on Company Pages right now. And look, I totally get the appeal of throwing in the towel on the company page and going all in on your personal brand. Especially when...
