by Karlyn Ankrom | Jan 11, 2024 | Branding, business strategy, Marketing, sales, sales strategy, Social Media
A few weeks back I was watching some social media peeps wax lyrical about how businesses shouldn’t be using their social media accounts to sell: they should be totally community focused instead of product focused. But friends, as much as I’m sure your favorite brand...
by Karlyn Ankrom | Jan 24, 2019 | LinkedIn
A lot of folks have been running their Social Selling Index score here and haven’t been exactly jazzed with their results, but the good news is you now have a starting point to build from. Just to recap quickly… An SSI score measures how effective you are at 4 key...
by Karlyn Ankrom | Jan 18, 2019 | Digital Marketing, Need to Know, Video
As you might have read, I’m working on stepping up and owning my business more this year. Being more visible. That means more focus on business development and sharing my story through multiple channels and through different tools. One I’m going to go all in on this...
by Karlyn Ankrom | Aug 30, 2018 | Social Media
Often clients will ask me how to handle negative comments on social media. The answer: Embrace them. Why? Because a negative comment is an opportunity to set the record straight. It also is an opportunity to engage with your customers in a place where they maybe...
by Karlyn Ankrom | Jul 26, 2018 | Need to Know, Social Media
Where and how people talk about you and your business online matters — it makes a significant impact on your current customers and clients as well as those who are on the fence about whether to go with your product or service or a competitor. But here’s the deal, you...
