by Karlyn Ankrom | Dec 2, 2020 | Content Creation, Digital Marketing, Instagram
Ah yes, another way to create content within in Instagram is here. Instagram released Reels earlier this summer, some people (me, I’m some people) say to rival the booming success of TikTok. Reels is short-form digital 15-30 second video content that you can create,...
by Karlyn Ankrom | Nov 13, 2020 | Digital Marketing
In a couple of weeks, we’ll be coming up on one of the most anticipated holidays in America. No, I’m not talking about Thanksgiving. I’m talking about Black Friday. Okay, so it hasn’t technically been declared a holiday, but it may as well be. Ever since the late 80s,...
by Karlyn Ankrom | Nov 4, 2020 | LinkedIn
What’s the one thing that makes you want to click on any piece of content to learn more about it? If you said an attention-grabbing headline, you win the day! Guess what? Your LinkedIn headline should be just as eye-catching. Your headline is located in your profile...
by Karlyn Ankrom | Oct 27, 2020 | Content Creation
I’m no English professor…but I do have a background in journalism. So I have numerous pet peeves when it comes to spelling mistakes. We’re not talking typos here, because I too have some clunky thumbs and constantly fighting autocorrect. What I am talking...
by Karlyn Ankrom | Oct 13, 2020 | LinkedIn
In an attempt to give professionals an opportunity to connect on a more intimate level, LinkedIn has added LinkedIn Stories to their platform. Now, I know what you’re thinking, “Stories? On LinkedIn? I don’t want to show my new holiday sweaters to the business...
by Karlyn Ankrom | Oct 1, 2020 | Social Media Strategy
The Internet is full of businesses contending for clients. In a space where you already lack face-to-face interaction, how do you stand out in a sea of budding entrepreneurs eager to grow their online business? Here’s a suggestion; give them value packed freebies!...
by Karlyn Ankrom | Sep 22, 2020 | Branding
Think about some of your favorite brands and how you came to know them. More than likely, they’ve done the work and established some kind of familiarity with you. We know McDonald’s when we’re traveling on the Interstate because we see the golden arches. We know that...
by Karlyn Ankrom | Sep 15, 2020 | Content Creation, Social Media, Social Media Strategy
There’s nothing like a pandemic to make the entire world stop in its tracks. When the COVID crisis hit, the world retreated inside, and many of us have taken this time to sit back and reflect on what’s important. Some of us realized we needed to re-prioritize how we...
by Karlyn Ankrom | Sep 8, 2020 | Content Creation, Digital Marketing, Need to Know
Let’s face it, figuring out the proper online marketing strategy for your business can make you want to fake your own death and head for the nearest tropical island (so long as there’s a fruity drink awaiting your arrival.) That’s because almost every day the social...
by Karlyn Ankrom | Sep 1, 2020 | LinkedIn
I love LinkedIn. It is an incredibly useful business tool to cement thought leadership, build brand awareness and nurture business relationships from the comfort of your own home (bathrobe and fuzzy slippers optional). Now, don’t get too excited. I’m not saying that...
