by Karlyn Ankrom | Jan 8, 2021 | Need to Know
Are you up in the club? Clubhouse app, I mean? Clubhouse is the latest social media networking app and hotspot for conversations. It launched in invite-only beta in the final few weeks of 2020 and it’s been growing ever since. Currently, it’s only available to iPhone...
by Karlyn Ankrom | Dec 30, 2020 | Digital Marketing, Social Media Strategy
When it comes to traditional vs. social media/digital advertising, choosing the right one for your business can be as simple as making a comparison/contrast between the two. Long gone are the days of only choosing between print, radio, television, direct mail, and so...
by Karlyn Ankrom | Dec 18, 2020 | Digital Marketing, Social Media, Social Media Strategy
Let’s face it; social media is the new TV. According to eMarketer, it’s estimated that adults will spend an average of 3 hours, 43 minutes daily on mobile devices (not including calls) and 3 hours, 35 minutes daily watching television. So, it’s official. Social media...
by Karlyn Ankrom | Dec 9, 2020 | Content Creation, Digital Marketing, Social Media, Social Media Strategy
Do you remember this informercial back in the day… Probably the most epic of infomercial taglines ever. Though I hate to break it do you, my friend, but social media is not a medium that you can just schedule your content and walk away from until the next month. It’s...
by Karlyn Ankrom | Dec 2, 2020 | Content Creation, Digital Marketing, Instagram
Ah yes, another way to create content within in Instagram is here. Instagram released Reels earlier this summer, some people (me, I’m some people) say to rival the booming success of TikTok. Reels is short-form digital 15-30 second video content that you can create,...
by Karlyn Ankrom | Nov 13, 2020 | Digital Marketing
In a couple of weeks, we’ll be coming up on one of the most anticipated holidays in America. No, I’m not talking about Thanksgiving. I’m talking about Black Friday. Okay, so it hasn’t technically been declared a holiday, but it may as well be. Ever since the late 80s,...
by Karlyn Ankrom | Nov 4, 2020 | LinkedIn
What’s the one thing that makes you want to click on any piece of content to learn more about it? If you said an attention-grabbing headline, you win the day! Guess what? Your LinkedIn headline should be just as eye-catching. Your headline is located in your profile...
by Karlyn Ankrom | Oct 27, 2020 | Content Creation
I’m no English professor…but I do have a background in journalism. So I have numerous pet peeves when it comes to spelling mistakes. We’re not talking typos here, because I too have some clunky thumbs and constantly fighting autocorrect. What I am talking...
by Karlyn Ankrom | Oct 13, 2020 | LinkedIn
In an attempt to give professionals an opportunity to connect on a more intimate level, LinkedIn has added LinkedIn Stories to their platform. Now, I know what you’re thinking, “Stories? On LinkedIn? I don’t want to show my new holiday sweaters to the business...
by Karlyn Ankrom | Oct 1, 2020 | Social Media Strategy
The Internet is full of businesses contending for clients. In a space where you already lack face-to-face interaction, how do you stand out in a sea of budding entrepreneurs eager to grow their online business? Here’s a suggestion; give them value packed freebies!...
