What’s the one thing that makes you want to click on any piece of content to learn more about it? If you said an attention-grabbing headline, you win the day! Guess what? Your LinkedIn headline should be just as eye-catching. Your headline is located in your profile block, right underneath your name and it’s also prominent on your newsfeed posts. That means, when someone scrolls through their feed, they’re going to see your name, along with what you’ve included in your headline.
There are two schools of thought here, but I’m in the camp of creating an “I help” statement rather than the cut and dry job title. Your job title is automatically a part of your profile and it’s already listed a bit farther down in your Experience section. Upleveling your headline to something more descriptive will not only help you show up in search, but it will also help those visiting your profile better pre-qualify themselves as someone you work with regularly.
A great LinkedIn headline is like a quick elevator pitch. You have 120 characters (210 if you’re updating it on the mobile app but shh, that’s our little secret) to tell everyone what you do and who you serve. Another way to put it: If you were advertising on a billboard, you’d want to make sure your message is clear and concise for the people who have about 3 seconds to see it going 75 mph down the highway. Which brings me to my first tip for writing a standout headline: keywords.
Be specific about what you do AND who you serve
CTA and a Bonus!
Now, this is cool. LinkedIn now gives you a 10-second voice recording to use any way you’d like in your profile. Though the most traditional use is to pronounce your name properly, I recommend using it more like a welcome mat to your profiles and as another way to insert a call to action in your profile.
This is a quick but helpful overview of how you can take your LinkedIn headline from average to quality advertising. If you’d like to talk more about taking your LinkedIn headline to the next level, book an Oh Snap! Strategy session where I will walk you through an audit of your LinkedIn Profile in real-time!