by Karlyn Ankrom | Aug 7, 2023 | business strategy, Connection, Digital Marketing, Entrepreneurship, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy
If you want your social media to work for you, you need to be talking to the right people. By that, I don’t mean schmoozing with Angel Investors at fundraisers. (Although, hey, I’m sure that doesn’t hurt.) I mean creating content expressly for your brand’s audience....
by Karlyn Ankrom | Mar 25, 2021 | Connection, Digital Marketing, Entrepreneurship, Marketing
The word “conversion” is everywhere on the interwebs these days. Everyone’s doing it – or trying to. Just in case you’re not quite sure what it actually means to convert a user (no, it doesn’t mean encouraging them to attend a Sunday sermon!), let’s take a quick look...