by Karlyn Ankrom | Apr 30, 2021 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy
If you haven’t ventured into the buzzy, noisy world of Instagram Reels, it’s time to hustle. Because Reels – those short, TikTok-like videos set to a spunky soundtrack – are the #1 way to Reel in more reach send your engagement levels to the moon. Let’s take a scroll...
by Karlyn Ankrom | Apr 23, 2021 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy
Thought Leadership is an oh-so-important genre of content marketing for the professional set. The networking capital of the internet, LinkedIn is the natural platform to lead with those thoughts. But with Clubhouse and Upstream clawing their way into the professional...
by Karlyn Ankrom | Apr 15, 2021 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy
Are you a sucker for good branding? Before starting Oh Snap! Social I worked on the social media side at creative branding agency. I learned a lot about what makes a quality brand and so when a friend of mine introduced me to Who Gives a Crap in one of our networking...
by Karlyn Ankrom | Apr 9, 2021 | Social Media, Social Media Strategy, TikTok
Want to become a best-selling author overnight? Turns out it’s easy enough. Just get the influencers of BookTok raving about, crying over, parodying or choreographing a dance to your book. Seems too good to be true? Believe it or not, this is what happened to a...
by Karlyn Ankrom | Mar 31, 2021 | Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy
You know that social media is integral to building interest in your brand. But as a solopreneur or small biz owner you’re already juggling a zillion balls. It’s time to outsource all that Tweeting, LinkedIning, Facebooking and IGing and hire a social media marketing...
by Karlyn Ankrom | Mar 25, 2021 | Connection, Digital Marketing, Entrepreneurship, Marketing
The word “conversion” is everywhere on the interwebs these days. Everyone’s doing it – or trying to. Just in case you’re not quite sure what it actually means to convert a user (no, it doesn’t mean encouraging them to attend a Sunday sermon!), let’s take a quick look...
by Karlyn Ankrom | Mar 18, 2021 | Connection, Content Creation, Digital Marketing, Networking, Social Media Strategy, Twitter
In something I like to call the Social Clone Wars™, Clubhouse has a rival: Twitter Spaces. Twitter Spaces is the bird’s take on audio social, and it’s going to give Clubhouse a run for its money. Clubhouse was the first to market, sure, but Twitter has a massive,...
by Karlyn Ankrom | Mar 10, 2021 | Connection, Entrepreneurship, Networking, Technology
Technology is great until it isn’t. In these socially distanced, work-from-home times, we’re more reliant on technology than ever…which gives technology even more opportunities to fail us. And when technology fails, it loves to fail big. Gulp. We’ve all spent the last...
by Karlyn Ankrom | Mar 4, 2021 | Branding, Content Creation, Instagram, Optimization, Social Media Engagement
Your Instagram profile ‘above-the-fold’ presence is where followers are earned – or not. This is the place users land when they click through from a username search or tap your username when viewing a photo. You’ve got seven seconds to show people that...
by Karlyn Ankrom | Feb 26, 2021 | Content Creation, Social Media, Social Media Engagement, Social Media Strategy
No, they’re not an Irish jig (although you can dance to them). Reels are short-form, TikTok-esque videos offered on Instagram, and they’re a must if you want to keep building engagement on the ‘gram. That’s because the IG algorithm loves Reels above all else. It’s...
