Who Give a Crap is doing EVERYTHING RIGHT!
Let me explain.
They’ve got a killer mission people want to get behind.
Who Gives a Crap is solving a shit-ton of problems. (You could say they do indeed, give a crap.)
And I think we can all give them a big round of applause for helping solve the Toilet Paper Crisis of 2020 with one-click, to-your-door online ordering.
Who Gives a Crap are the TP kings for a reason. This direct-to-consumer (DTC) company knows how to couple a great brand with buzzy marketing that wipes out the competition. (According to co-founder Simon Griffiths, even from the get-go, almost all of the brand’s traffic was driven by social media.)
Let’s take a quick peek under the lid of their marketing strategy.
• A made-to-go-viral crowdfunding campaign.
• Must-open twice-monthly emails.
• Only offering what they can deliver.
• TP with design cred.
• Perks in every order.
• Ads that make you say holy sheet!
• Super-human social.
(So, do you want to unlock the secrets of building a brand that’s built for sharing? Let’s talk!)
P.S. If anyone from the Who Gives a Crap company sees this and reads it, we would love to be part of your content team!