For Your Eyes Only: Defining Your Target Audience

For Your Eyes Only: Defining Your Target Audience

If you want your social media to work for you, you need to be talking to the right people. By that, I don’t mean schmoozing with Angel Investors at fundraisers. (Although, hey, I’m sure that doesn’t hurt.) I mean creating content expressly for your brand’s audience....
The Magic of Opinionated Content: Steering your Content Strategy from Bland to Bold!

The Magic of Opinionated Content: Steering your Content Strategy from Bland to Bold!

Raise your glasses, business owners! We’re not talking facts and features today – that’s so 2020! We’re taking a deep dive into the incredible world of opinionated content. Why? Because it’s the lifeblood of our social media era, the...