by Karlyn Ankrom | Oct 19, 2023 | Branding, Connection, Entrepreneurship, Need to Know, Technology, Video
Since 2020, basically all of my meetings have been done through Zoom. I won’t lie: as a curious person, it’s been a fascinating way to visit other people’s homes. But obviously, you don’t always want the world being able to peek into your office, especially if that...
by Karlyn Ankrom | Oct 6, 2023 | Connection, Need to Know, Oh Snap! News, Social Media
Welcome to Quarter 4. Enter all the phrases like, “this year flew by…” and “can you believe its already the end of the year.” This time of year I’m not just decorating for fall, consuming #PumpkinEverything and deciding whether or not I’m going to convince my husband...
by Karlyn Ankrom | Sep 28, 2023 | Connection, Need to Know, Oh Snap! News, Social Media
There’s a saying on the-site-formerly-known-as-Twitter that the internet has a main character every day – and that your job is not to be it. Those are fine words to live by. But look, if you spend enough time on social media, you’re going to mess up. Your mistake...
by Karlyn Ankrom | Aug 7, 2023 | business strategy, Connection, Digital Marketing, Entrepreneurship, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy
If you want your social media to work for you, you need to be talking to the right people. By that, I don’t mean schmoozing with Angel Investors at fundraisers. (Although, hey, I’m sure that doesn’t hurt.) I mean creating content expressly for your brand’s audience....
by Karlyn Ankrom | Jul 31, 2023 | Branding, business strategy, Connection, Oh Snap! News, Social Media, Social Media Strategy
Pop quiz: what’s a brand? Your brand isn’t just your logo or your preferred typeface. It’s the cumulative set of experiences people have with you. Over time, those experiences add up into brand expectations – what people know and want from you. (Which is why staying...
by Karlyn Ankrom | Jul 25, 2023 | Connection, Meta, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, Threads
Threads, Zuck’s answer to Twitter, has been around a couple of weeks now, and the consensus is that we’re digging it. With over 150 million active downloads, Threads now has a fifth of the active userbase of Twitter. And while engagement has dropped off a bit, it...
